Adf Test
Mostrando 1-12 de 20 artigos, teses e dissertações.
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1. Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity
Abstract The present study investigates the influence the organizing body’s reputation has on the image of a sports mega-event and on the mega-event sponsors’ consumer-based brand equities. The study's main theoretical references are Associative Network Theory (Collins & Loftus, 1975) and Schema Theory (Axelrod, 1973), both about the functioning of the h
BAR, Braz. Adm. Rev.. Publicado em: 02/05/2019
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2. The effect of simultaneous sponsorship of rival football teams
The present study investigated the impact of team identification and team-sponsor fit on the sponsor's brand equity. The study's main theoretical references are (a) the Social Identity Theory (Tajfel & Turner, 1979); (b) the Schema Theory (Singer, 1968) and (c) the Associative Network Theories (Collins & Loftus, 1975), both about the functioning of the human
BAR, Braz. Adm. Rev.. Publicado em: 2015-03
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3. Delimitação de mercado usando testes baseados em preço: uma análise econométrica
The competitive strategy of a firm is defined by choosing one alternative over the rivals, from differentiated activities set to deliver a product or service (strategic positioning). If firms cooperate or collude with each other, they dont have choices conflict and the strategy would not be necessary. To verify if several firms in the same market are in coll
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 17/02/2011
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4. Características químicas e digestibilidade in vitro de silagens de girassol.
Silages of 13 cultivars (AS243, AS603, Cargill 11, Contiflor 3, Contiflor 7, DK180, M734, M737, M738, M742, Rumbosol 90, Rumbosol 91, V2000 and Media) of sunflower (Helianthus annuus L.) were evaluated for chemical characteristics and in vitro dry matter digestibility (IVDMD). The silages were produced when the plants had >90% ripe grains. The experimental p
Revista Brasileira de Zootecnia. Publicado em: 2011
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5. Avaliação de clones de capim-elefante manejados sob lotação rotacionada. / Evaluation of clones of elephant grass managed under rotational stocking.
This work aimed to describe and evaluate the morphogenetic and structural traits, and quality of two clones of elephant grass grazed under rotacional grazing. We used a completely randomized design with three replicates (paddocks) in a split plot, where clones were the whole plot and grazing cycles in a split plot, for evaluate morphogenetic and structural t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 19/02/2010
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6. Apreçamento racional de mercadorias utilizando modelo de valor presente para o boi gordo no período de 2001 a 2008
Campbell and Schiller (1987) proposed, within the scope of econometric analysis and cointegration, a powerful tool that enabled the present value model tests to also test market rationality and efficiency. The opportunity offered by the present value model of a substantial and settled fundamental value theory together with a powerful tool kit of empiricaleco
Publicado em: 2010
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7. Influência das taxas de juros internacionais sobre volume de operações de crédito externo no Brasil : aplicação do método de regressão não-paramétrica com estimadores de núcleo
The influence of interest on the amount of credit is an important topic in economic. In fact, it has attracted interest of several authors who have made use of parametric statistical models (Topel, 1988; Vivacqua, 2007, among others). This dissertation presented to the analysis of the influence of international interest rates on the volume of foreign credit
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 05/02/2009
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8. Analysis of the integrated market from the main producers and consumers of coffee / AnÃlise de integraÃÃo de mercado dos principais paÃses produtores e consumidores de cafÃ
This study analyses the space integration among the prices of coffee from the main producing countries (Brazil, Vietnam, Colombia, Mexico and Ethiopia) and consuming ones (United States, German, Japan, Italy and France) of the world. As data were used monthly series of paying prices to producing countries and paying prices from consuming countries in US$ cen
Publicado em: 2009
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9. Composição bromatológica e perfil fermentativo da cana-de-açúcar in natura e ensilada hidrolisada com cal virgem
The objective of the present work was to evaluate the effects of different levels (0; 1; 1,5 and 2%) of calcium oxide (CaO) and different hydrolysis time (0, 6, 12, 24 and 48 hours) on the fresh and ensiled sugarcane bromatological composition and on its fermentative perfile. The present work was carried out in a completely randomized experimental design wit
Publicado em: 2008
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10. Distances approach to test hypothesis for functional data / Testes de hipoteses para dados funcionais baseados em distancias : um estudo usando splines
Avanços na tecnologia moderna têm facilitado a coleta e análise de dados de alta dimensão, ou dados que são formados por medidas repetidas de um mesmo objeto. Quando os dados são registrados densamente ao longo do tempo, freqüentemente por máquinas, eles são tipicamente chamados de dados funcionais, com uma curva (ou função) observada por objeto e
Publicado em: 2008
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11. The determinants of sugar and alcohol supply in Paranà State (1981 to 2006): an analysis of cointegration / Determinantes das ofertas de aÃÃcar e de Ãlcool paranaenses (1981 a 2006): uma anÃlise de co-integraÃÃo
The beginning of 90s is marked by a new dynamic of Brazilian sugar cane agribusiness. The disconnection of the State apparatus, which was responsible for the activities management at that time, forced the sector to an adjustment in a free market context that, since then, has been experiencing significant advances, both in internal and external markets. The i
Publicado em: 2008
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12. Influência da arborização de pastagens no sistema solo-planta-animal. / Influence of tree planting in pastures on the soil-plant-animal system.
The purpose of this study was to evaluate influence of four leguminous trees species in the production, quality of the grass Brachiaria brizantha cv. Marandu, soil fauna, the microclimate, and the animal behavior in pastures cultivated in a consortium tree-grass system, comparing areas with scattered trees and a single grass pasture. The experiments were con
Publicado em: 2008