ANÃLISE DA LOGÃSTICA APLICADA Ã DISTRIBUIÃÃO FÃSICA DE TELEFONES CELULARES / Analysis of Logistics Applied to the Physical Distribution of Mobile Telephones

AUTOR(ES)

ÃLCIO JOSÃ SOTKEVICIENE

DATA DE PUBLICAÇÃO

2002

RESUMO

The marketplace competition determines the players to focus on the activities that add value to the products, with the objective of satisfying their customers. In this context, the distribution center becomes the interested area in business activities, due to its connection between productive activity and the customer, as source of added value. The technological development of telecommunications brought to the market one consumer product, of high added value, that demanded a logistic process for its physical distribution and, nevertheless there exists in the literature several studies on logistics, the revision of literature suggests that the majority of these studies have been based in other countries. It is looked for verifying the application of these studies in the locally developed processes, for the operation of the distribution centers. This study analyses the logistic applied to physical distribution of mobile telephones with the objective of becoming the source of consult for the implementation of a distribution center for the business activities that have same characteristics in their products. The analyses embraces the criteria for distribution center location, their four basic activities : order processing, packing, warehousing and physical moving, in this one included the analysis of logistics costs, modals, services providers, cargo agents, risk management, shipping documentation and performance indicators applicable to physical distribution. The results of this analysis indicates that the customer satisfaction is achieved through a continuous process improvement of physical distribution operations, fed by the results of its process performance evaluation, keeping by the customers, due to the continuous quality excellence in logistics services providing and value adding.

ASSUNTO(S)

logÃstica customer logistics administracao de setores especificos distribuiÃÃo fÃsica agregaÃÃo de valor physical distribution add value qualidade quality cliente

Documentos Relacionados

• Usability study of mobile phones
• TECNOLOGIA RFID APLICADA À LOGÍSTICA
• Mapeamento da logÃstica interna em uma empresa do setor de autopeÃas
• Análise de associação aplicada ao mapeamento genético de doenças.
• Subjetividade e novas tecnologias: um estudo da mediaÃÃo tecnolÃgica de telefones celulares, nas interaÃÃes de jovens