Área de Influência e Localização Varejista / Trading Area and Store Location

AUTOR(ES)

Parente, Juracy Gomes

DATA DE PUBLICAÇÃO

24/11/2005

RESUMO

This work aims to offer a contribution to the retailing knowledge in Brazil by integrating theoretical and empirical aspects about Trading Area - an extremely important concept in retailing. The methodology encompasses a review of the existing theoretical knowledge, and develops an empirical investigation about the Trading Area phenomenon, with customers from Brazilian supermarkets. Through our analysis process we found that although presenting different dimensions and characteristics, the trading areas from different supermarkets presented some regular patterns of customer distribution. The discovery of these regularities took place when we analyzed the trading area phenomenon using cumulative customer distribution curves. We also found that the store size and the population density around the store seem to be determinant factors about the trading area dimensions.

ASSUNTO(S)

varejo: marketing Área de influência localização escolha de loja

Documentos Relacionados

• Retail store location: a demographic consumer analysis and a coverage model proposition
• Heuristic location-allocation for facilities location problems
• Heurística de localizacão-alocacão para problemas de localizacão de facilidades
• Um Estudo dos Supermercados no Brasil: Uma Investigação sobre a Demanda de Mercado, a Fatia de Mercado e a Área de Influência
• VALOR DA EMPRESA E SUA LOCALIZAÇÃO: UMA ANÁLISE SOBRE INFLUÊNCIA DA LOCALIZAÇÃO DAS EMPRESAS NA DETERMINAÇÃO DO SEU VALOR