Campanhas eleitorais brasileiras na internet

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

Electoral campaigns have moved into a new space formed by the World Wide Web, the Internet. This dissertation analyzes the use of websites in election campaigns in Brazil in the years 1998, 2000 and 2002. In these years mayoral, state governors and presidential campaigns were analyzed. The dissertation also discusses the role of the mass media, and in particular the Internet, in democratic societies. The methodologies used to study the media are analyzed and special attention is paid to the technique of content analysis. This method was adapted from the bibliography in order to empirically study the web sites selected in the three election periods. Over the short time period covered by this dissertation it was possible to identify an increasingly personal content in sites, at the same time as political discussion was seen to be more pragmatic, making proposals of a practical nature, than ideological. Websites in Brazil appear as tools which are capable of widening the democratic debate because they provide more content than is available in other media. The research also detected the role of technological change, as internet technology permits the use of new resources, these are incorporated into web sites which change to accompany technological evolution. Politicians who use websites seek to provide citizens with greater information than would be otherwise available, however, this is provided in a space which is increasingly configured and controlled in function of the needs and perceptions of the candidate

ASSUNTO(S)

campanha eleitoral propaganda na internet analise de conteudo (comunicação) content analysis (communication) campaign literature internet advertising

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