Cancer risk and preventive behaviors: persuasion as an intervention strategy / Risco de câncer e comportamentos preventivos: a persuasão como uma estratégia de intervenção

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The cancer is configured as a problem of public health and its control depends essentially on action in the areas of the promotion of the health, specific protection and of the precocious diagnosis of the illness. The effectiveness of interventions assigned for its control can count with auxiliare of the process of persuasion employed. This study aims to evaluate the risk level of developing cancer, considering the pertinent risk factors, and the presence of persuasion and characteristics in the communication regarding cancer prevention and early detection. It is an observational study, conducted on 110 inhabitants of a neighborhood in the city of Ribeirao Preto, Sao Paulo, Brazil. It was confirmed there are high risks for colon/rectum, cervical, and endometrial cancer; and moderate risks for these and also lung and breast cancer. In terms of persuasion, it was observed that cancer information was spread but was not sustained for long periods. Moreover, there was no reinforcement. In view of cancer risk and the identified preventive behaviors, persuasion is considered a useful strategy to reduce these risks as well as to encourage and sustain preventive behaviors, however it must contain all the stages of these process for doesnt lose the chance to develope preventive behaviors or precocious detection.

ASSUNTO(S)

comunicação persuasiva secondary prevention prevenção primária persuasive communication risk reduction behavior comportamento de redução do risco prevenção secundária primary prevention oncologia medical oncology

ACESSO AO ARTIGO

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