Comercio eletrônico - "business to consumer": um estudo sobre aquisição de produtos através da internet

AUTOR(ES)

Cristina Pereira Loyola

DATA DE PUBLICAÇÃO

2001

RESUMO

This assignment focus on the E-Commerce influence of the Business to Consumer modality on the retailing kinship in Brazil, analyzing strategic definitions such as how a corporation must act in this market, structure its sales and approach its consumers. Observing the clients conveniences when dealing with commercial transactions and the possibilities assembled by the development of a personalized relationship with profitable clients. The consumers trust and beliefs in operations over Internet is specially outlined through a structured entrepreneurial business within multiple channels of distribution while having the institutions brand name as an extreme pertinent factor in the outgrowth of such a commercial environment. The importance of the conditions for purchasing a product and or services through the net, as well as the trust consumers place upon the forms of payment, the logistic, distribution and delivery capacity of such electronic retailers are surveyed as determinant factors for a long term success in this kind of retailing practice

ASSUNTO(S)

relações varejistas estratégias competitivas aquisição administracao

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