Comportamento alimentar e mídia: a influência da televisão no consumo alimentar de crianças do Agreste Meridional Pernambucano, Brasil / Consumer society and midia: the TVs influence on childrenss consumer society on Agreste Meridional Pernambucano, Brasil

AUTOR(ES)
DATA DE PUBLICAÇÃO

2011

RESUMO

This is a qualitative study of the cross-sectional design with students and their families in a suburban public school of the town of Garanhuns-PE. Aimed to study relationships between eating childrens behavior and exposure to food advertisements broadcast on television. Actively participated in 27 children between 7 and 9 years old and their primary caregivers (mother, father or grandparent) of 29 enrolled at the beginning of the year (two dropped out of school). Each child had chance to answer to a questionnaire individual, daily pre-tested and adapted for the local culture; to make a drawing and to participate of a colloquy with the researcher. The familiar ones had told practices and food preferences in dialogue halfstructuralized in schedule suggested and negotiated with the board of the school. The research was approved by the Committee of Ethics in Research of the FSP/USP. It can, as resulted, to deepen the understanding of how advertising directly or indirectly conveyed, transmitted as part of the scenario-food intervenes with the family cooking and food choices of children. In this sense, the familiar menu, with some variations, incorporates advertised foods on television with a predominance of processed foods with low nutritional value. The study corroborates data from the Brazilian Household Budget Surveys POF (2008-2009) that contemporaries point the nutritional transition in children as challenge of the public politics

ASSUNTO(S)

child health consumer society food advertising nutritional transition propaganda de alimentos saúde da criança sociedade de consumo televisão transição nutricional tv

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