Curas milagrosas: publicidades de medicamentos varios en la prensa santafesina, Argentina (1890-1918)
AUTOR(ES)
Sedran, Paula María
FONTE
Hist. cienc. saude-Manguinhos
DATA DE PUBLICAÇÃO
28/11/2019
RESUMO
Abstract In the late nineteenth century, as in other regions of Argentina and Latin America, the Santa Fe press featured a growing number of offers of health products such as tonics, pills and syrups. Aimed at a lay audience, these claimed to cure a series of conditions defined as belonging to “modern life.” This article analyzes the discursive dimension of the advertisements printed between 1890 and 1918: how they organized meanings associated with these conditions, an issue that is inscribed within a broad line of research aimed at analyzing social representations of health and disease, and how they participated in the different social spheres in the constitution of modern-day Argentina.
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