Customer behavior analysis by session grouping to measure computer and communication resources consumption. / Análise de comportamento de consumidores por agrupamento de sessões para avaliar o consumo de recursos computacionais e de comunicação.
AUTOR(ES)
Eduardo Vidal Franco
DATA DE PUBLICAÇÃO
2006
RESUMO
This work describes a new business analysis to evaluate the importance of individual customer classes to the business model of a web-based electronic business application. This can be accomplished by breaking the customer base into classes and measuring the monetary income and the resource consumption for each class. This work also proposes a software tool modeling to measure the computer resource consumption for each customer class and each individual application module. To measure the resource consumption, a new technique based on the one proposed by Menasce et al. (1999) was created to allow the proper breakdown of the resource consumption by the customers in a WWW server through monitoring the business software application during its operation or through the extraction of the data needed to measure the resource consumption from the log files generated by the WWW servers hosting the application. To perform the measurement and to validate the proposed technique, it was designed and built a software tool that is able to evaluate the resource consumption of a customer group when it receives the way to identify the group of a customer and the navigation of these customers in the form of a navigation database or in a log file. This software tool was validated by applying it over some simulated customer navigating data based on the expected behavior of some predefined customer groups and comparing the data obtained with the expected result.
ASSUNTO(S)
consumidor business customer world wide web world wide web negócio
