Empresas instaladas em clusters com orientação estratégica dual, originadas na governança de clusters e de redes de negócios: uma busca focada no negócio do vinho das regiões do Porto, em Portugal e do Vale dos Vinhedos, no Brasil / Companies that works in clusters with dual strategic orientation, originated in the clusters governance and business networks: a focused search in the wine business from regions of Porto, in Portugal and Vinhedos Valley, Brazil

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

The globalization of the economy and business consolidates a new context of fierce competition, changing markets, where you can no longer hear the past to guide the decisions of the now much less of the future. With that come the crisis, the competitors rapidly change its manner to compete, new concepts are applied in management and business organization, new technologies appears with lifecycles each time shorter, making obsolete the ones in use. In the business sectors most affected by the new environment, where increased competition is more present and visible, seems to be increasingly difficult for one company alone to face the competition. Then we see some evidence that companies are seeking other forms of management and performance to compete, including even the competition in conjunct. In other words, a form of competition of companies in which they join other companies to compete in the market with others agglomerates of companies. This union has been evidenced by different formats of supra-companies. Among these formats we can highlight the business clusters and business networks, in which governance transcends the boundaries of a single company, reaching the entire agglomerate. The concern of this study was to determine if, within groups of companies named in the literature as clusters, exist or not among the companies in it, some of them that are also guided by supra-companies strategies of networks business, not just by cluster strategies. This was verified by this research, two clusters of important business in their countries, the Port wine, in the Douro Valley, Portugal, and the wines of Vinhedos Valley, in Serra Gaúcha, Brazil, we found companies oriented with a dual strategy, in other words, by cluster strategy and business network strategy. And this discover is new in the literature of supra-companies entities, because those entities themselves are not of very recent scholarship. Another concern of this research was to verify if the fact of companies driven by a dual strategy had contributed to an increase in their competitiveness, what the study also confirmed

ASSUNTO(S)

administração estratégica business networks clusters redes de negócios strategic management competitiveness of supra-companies entities clusters redes de negócios operando em clusters estratégias de entidades supra-empresas strategies for supracompanies entities competitividade de entidades supra-empresas

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