Estratégias nos canais de distribuição de ovos: análise dos arranjos institucionais simultâneos / Strategies on egg distribution channels: analysis of simultaneous institutional arrangements

AUTOR(ES)

Fabio Matuoka Mizumoto

DATA DE PUBLICAÇÃO

2004

RESUMO

This study investigates the reasons which lead the companies to keep simultaneous institutional arrangements as distribution strategies and choice of their channels. The analysis are focused on the institutional arrangements which determine how the agents involved cooperate to the development of a certain activity, in this case, in the egg distribution. The Transaction Cost Economics and the Theory of Dynamic Competence form the main theoretical framework used in this study in order to analyze the mechanisms of choice and drawing of institutional arrangements. The definition of this institutional arrangement arises from the governance structure proposed by Williamson (1985), added to other incentives with the dynamic competences considered, as defined by Langlois (1997). Hypothesis have been formulated to guide the empirical work based on the literature on multiple institutional arrangements in franchise networks, in agro-industrial systems and in distribution channels. The development of applied research consisted of three case studies. The selection of companies was based on the diversity of the company’s origin, on its operational focus and on its operational scale, so as to assure the qualitative relevance to the presented cases. The profile of the firms and of their competitive and institutional environment have permeated the case studies. The historical perspective adopted in the conduction of cases is pointed out, attending to the dynamic competence approach, reconciled with the transaction cost concepts. Possible explanations for the establishment of institutional arrangements have been pointed out in multiple distribution channels. The information asymmetry problem which is pointed as one of the reasons in the literature on the multiple institutional arrangements, has permeated the cases presented in this study. The use of positive externalities between the arrangements along the time, identified in this study, is added to the set of literature explanations. The two theoretical approaches proposed are complemented in the strategic analysis within the distribution channels, which follow the neoclassic value maximization rationality.

ASSUNTO(S)

canais de distribuição contratos institutional arrangements contracts distribution channels avicultura arranjos institucionais aviculture

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