Impacto da estratÃgia internacional de operaÃÃo na estrutura da Cadeia de Suprimento Global de Commodity : o caso de SubsidiÃrias PetroquÃmicas no Estado de Pernambuco

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

This dissertation deals with how the international strategy of operation - in accordance with the categories of configuration, coordination and local responsiveness established by Prahalad and Doz (1987) - as defined by the matrix affect the structure of global commodity supply chain of a petrochemical subsidiary located in the State of Pernambuco. The global commodity supply chains emphasize the need to look not only the extent of geographical dispersion of production arrangements, but also for their organizational scope. The research is qualitative and exploratory. It is multi-case study focusing petrochemical subsidiaries located in Pernambuco - Lanxess (old Petroflex), a German company, and M&G Polymers, an Italian company. Data collection was based on semi-structured interviews and documentary research. The main results indicate that the way the matrix configuration and coordinate a strategy for its international operating subsidiary and its policy of local responsiveness, involves in different ways to structure the global commodity supply chain of petrochemical subsidiary.

ASSUNTO(S)

estudo de caso qualitativo international operation strategy administracao qualitative case study cadeia de suprimento global de commodity estratÃgia internacional de operaÃÃo empresa petroquÃmica global commodity chain supply petrochemical industry

ACESSO AO ARTIGO

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