Influência dos valores humanos, tipo de julgamento e atribuição de significado na intenção de voto ao cargo de governador do Distrito Federal

AUTOR(ES)

Alan Rodrigues da Silva

DATA DE PUBLICAÇÃO

2007

RESUMO

The present study intends to verify the influence of the Personal Human Values, the meaning and the type of judgment in the votes intention to Governor of the Distrito Federal. Human Values are goals that are used as principles that guide a persons life. The meaning is similar to the psychological meaning that relates to the affective reactions and subjective perceptions of an individual in relation to an object. There are two types of judgment: affective and rational The purpose of the study was: (1) to investigate predictive power of the motivational types of the Personal Human Values on the intention to vote in candidates to Governor of the Distrito Federal, (2) to investigate the way that the Human Values will influence this choice according to the Two Routes Model considered by Allen and Ng (1999). According to this model, the Personal Human Values influence directly when the individuals value the symbolic meaning and make an affective judgment and in an indirectly way when individuals value the utilitarian meaning and make a rational judgment. The used instruments had been: Portrait Questionnaire by Schwartz and The Meaning and Judgment Scale (Allen &Ng, 1999), adapted for the purpose of the present study. The data had been collected in the Distrito Federal, two weeks before the first turn of the elections for Governor, with a sample of 958 people. Direct and sequential logistic regressions had been carried out for each group who had the intention to vote in each one of the candidates. The results had indicated that different motivational types had been significant predictive in the intention of vote in different candidates, had indicated despite the Direct Route was used by all the groups who had the intention to vote in each one of the analyzed candidates. This study is considered an advance in the studies on political marketing in Brazil and an important tool for the development of political marketing strategies, in special the segmentation of markets.

ASSUNTO(S)

voto - política - distrito federal (brasil) psicologia valores sociais - psicologia do comportamento politico

Documentos Relacionados

• Influência da cultura, dos valores humanos e do significado do produto na predição de consumo: síntese de dois estudos multiculturais na Austrália e no Brasil
• Comparações entre preferência e posse de carro: predições dos valores humanos, atributos do produto e variáveis sociodemográficas
• Preconceito e intenção em manter contato social: evidências acerca dos valores humanos
• A influência dos valores humanos na determinação das âncoras de carreira
• Valores humanos como explicadores de atitudes ambientais e intenção de comportamento pró-ambiental