Marcas de Supermercado / Supermarket Brands
AUTOR(ES)
Pereira, Inês
DATA DE PUBLICAÇÃO
24/11/2005
RESUMO
This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the supermarket segment that led to the development of its private brands.
ASSUNTO(S)
marcas de supermercado marcas próprias private labels own label private brands store brands supermercados varejo comércio consumo consumidor marketing
