Procedimentos estéticos: percepção do cliente quanto ao esclarecimento para a tomada de decisão / Aesthetic Procedures: the clients disillusionment concerning the clarification for the decision making

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

This paper aims at verifying client’s perception in relation to the information given for the decision making process relating to aesthetic procedures. The descriptive, exploratory, correlating, with a quantitative approach, was carried out with a sample of 44 clients of the Aesthetic and Plastic Surgery Clinic. The data collection was carried out by means of an instrument based on the Likert Scales, consisting of 28 propositions, classified in three categories: Information, Competence and Freedom. Two other scales completed the instrument so as to measure clients’ global perception concerning the elucidation of given information and freedom to make a decision. The level of significance was 5% and the results revealed that as far as education was concerned, most clients had university degrees. Concerning profession/occupation, most clients were positioned in levels III, IV and V, which refer to skilled manual work, supervision and management positions, self-employed professionals and high administrative positions, respectively. As far as family income was concerned, most clients had a monthly income above R$ 8000,00. It was also suggested that there was a slight predominance of clients from the 41-50 year-old age group, being most of them married women. In relation to the treatment, there was a slight predominance of clinical treatments, when compared to the surgical ones, and the procedures chosen were first peeling, 22%, followed by botulinum toxin and filling, 16% each. Among the surgical procedures, the most common was liposuction - 14% of the clients, followed by breast surgeries, 12%. During the analysis of the three categories a slight superiority of the average score given to the ‘Competence’ category was identified, when compared to the scores given to the ‘Information’ and ‘Freedom’ categories, although the average scores for the three categories were quite homogeneous, being all above 4.5, that is, varying from ‘agree’ to ‘totally agree’. The ‘information’, ‘competence’ and ‘freedom’ scores are related to the type of treatment, but not to the clients’ age. The survey also confirmed that on average the clients who underwent clinical treatment gave lower scores than the ones who underwent surgical treatment. In relation to global questions, concerning elucidation of information and freedom to make the decision regarding the procedures, we have the average of 9.41 and 9.70 respectively. These results reveal that health professionals provided clients with clear, sufficient and relevant information based on their clients’ needs, leaving them free and competent to take the best decision in relation to aesthetic procedures

ASSUNTO(S)

cirurgia estética autonomia da pessoa liberdade bioethics client autonomy bioética cirurgia plástica information informação aesthetic medicine competence to make a decision freedom plastic surgery tomada de decisão

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