PROPOSTA DE UM MODELO DE GESTÃO, VISANDO O DESENVOLVIMENTO DE COOPERAÇÃO EMPRESARIAL, COM FOCO NA EXPORTAÇÃO DE PRODUTOS.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

Several factors have led to the increase in partnerships, mergers, strategic alliances and cooperation among companies. Among these factors, some can be highlighted: the globalization caused by the progress in information and communication technology, and the recent trend among companies to focus on specific abilities, essential competences, trying to become more efficient in order to survive in the current competitive market. Within this context, the association of companies using virtual organizations is an appropriate way to develop competitive advantage. For this reason, this study presents the process of creation of a virtual company and the use of business cooperation for boosting exports. This study is based on the model used empirically by Moldexport, and it carries out a theoretical correlation with concepts of Virtual Organization, besides recognizing, systematizing and proposing this model as a theoretical reference, identifying it as useful due to its conceptual premises of business collaboration and cooperation for small and medium size companies. The academic aim of this work is to collaborate in research and studies on strategic management of organizations that use this new type of organization arrangement, since there have been few experiments on cooperative management and virtual organizations, particularly in the Brazilian market. Finally, it aims to attract the attention of the academic world to the concept of Virtual Organization as a modern and efficient management model.

ASSUNTO(S)

desenvolviemnto organizacional administracao virtual organizations concorrência planejamento estratégico organizational virtuality business cooperation. empresas virtuais

ACESSO AO ARTIGO

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