SENIORS CONSUMERS: INTEREST AND REJECTION FOR DISCOUNTS AND SPECIAL OFFERS / CONSUMIDORES DE MAIS IDADE: INTERESSE E REJEIÇÃO POR DESCONTOS E OFERTAS ESPECIAIS
AUTOR(ES)
ISABELA SILVA BROD
DATA DE PUBLICAÇÃO
2003
RESUMO
The objective of this work is to understand the senior consumers` interest in discounts and offers specially made to them, their probability to use them, as well as to evaluate if there is significant difference between accept a discount and request it and in which situations and locals these discounts would be most used. It also investigates if there are other variables that may influence in the senior discounts usage. Through a sample 55+ consumers several hypothesis were tested. Results show that there is a significant difference between accept a discount and request it. They also reveal that variables such as age, work income, health status, fear of revealing age and others may discriminate the use of discount.
ASSUNTO(S)
discount ofertas offers desconto
ACESSO AO ARTIGO
Documentos Relacionados
- RESTRIÇÕES AO TURISMO DE CONSUMIDORES DE MAIS IDADE
- FOOD PURCHASING BY LOW-INCOME CONSUMERS: BEHAVIORS IN THE SUPERMARKET
- Aliança entre movimentos ambientalistas e de consumidores: o caso da Campanha por Brasil Livre de Transgênicos
- Evidence-based medicine for consumers: a role for the Cochrane Collaboration
- Infrastructure for Reaching Disadvantaged Consumers: Telecommunications in Rural and Remote Nursing in Australia
