SIGNAGE DESIGN IN BRAZIL: THE INTRODUCTION OF NEW CONCEPTS BETWEEN THE YEARS 1970 AND 2000 / O DESIGN DE SINALIZAÇÃO NO BRASIL: A INTRODUÇÃO DE NOVOS CONCEITOS DE 1970 A 2000
AUTOR(ES)
ANA LUCIA DE OLIVEIRA LEITE VELHO
DATA DE PUBLICAÇÃO
2007
RESUMO
Signage design in Brazil: the introduction of new concepts between the years 1970 and 2000 presents the construction of a concept of signage design from the point of view of the changes occurred between 1970-2000. The structuring of the briefing, the process of design, and its project and results. The introduction of new postulates and concepts in its development taking into account the physical and spatial ambiences, the project and the market were observed considering: the elaboration of the briefing and the evaluation of relevant elements to the projects. The management of the project: the concepts and theories employed in the development of a project, the multidisciplinarity.Through interviews with expert designers, with vast experience in this market and well known projects in signage design we have meant to present the course signage design has taken and the paradigm ruptures that have occurred throughout these years.
ASSUNTO(S)
design sinalizacao design signaling
ACESSO AO ARTIGO
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