The flowers agribusiness cluster of state of São Paulo: an analysis of the localities Holambra and Mogi das Cruzes. / A concentração geográfica de empresas no agronegócio de flores: uma análise das localidades de Holambra e Mogi das Cruzes.

AUTOR(ES)

João Pedro de Castro Nunes Pereira

DATA DE PUBLICAÇÃO

2007

RESUMO

This thesis aims to understand the phenomenon of geographical and sectional concentration of companies (clusters), whose importance in the creation of competitive advantages and also in the regional development have been studied and reported in specialized literature. Considering the importance of agribusiness in the Brazilian social-economic context and the lack of academic studies concerning with, agribusiness clusters, the present research was performed in two localities of State of São Paulo: Holambra and Mogi das Cruzes, both characterized by the flowers and ornamental plants agribusiness concentration. The main objectives of this thesis are the following: elaborate a theoretic-conceptual structure for flowers agribusiness cluster; identify the main inductive factors inducing for the establishment joint action between the actors of the productive chain; and, verify the inductive factors in innovation and in local collective competences building. Due to the complexity of the studied phenomenon, the field research design encompasses both qualitative and quantitative (survey) approaches. The main results founded show that: the adequacy of the framework analysis proposed; the ethnic factor influences in the cooperation and local competitive advantages building related issues; the joint actions among the actors of the locality, specially agricultural producers, did not depended on the public power coordination; the studied geographical cluster allows to increase joint actions, specifically among the agricultural producers, stimulated by the agricultural producers associations and by the cooperative societies.

ASSUNTO(S)

flower production clusters produção de flores estratégia empresarial agronegócio agribusiness clusters competitive strategy

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