Yes nos temos bananas : cinema industrial paulista : a Companhia Cinematografica Vera Cruz, atrizes de cinema e Eliane Lage. Brasil, anos 1950 / Yes nos temos bananas : São Paulo movie industry : Vera Cruz Motion Picture Company, movie stars and Eliane Lage. Brazil, 1950

AUTOR(ES)
DATA DE PUBLICAÇÃO

2008

RESUMO

This thesis aims at investigating the life trajectory of Brazilian actress Eliane Lage, who was part of the history of Brazilian cinema in the 1950s. Choosing and marketing a group of actresses ? as an attempt to implement a star system in the Brazilian cinema ? resulted from an attempt to create a movie industry in São Paulo, and this was carried out by Franco Zampari and Francisco Matarazzo Sobrinho through the creation of the Vera Cruz Movie Company (Companhia Cinematográfica Vera Cruz) in the year of 1949. Therefore, ? seing that Eliane Lage was officially launched as an actress by this Company ? I, initially, address the proposal of the studios which aimed at implementing in Brazil quality movie productions in scale mirrored in hegemonic movie studio systems. The Vera Cruz Marketing Department played a role in choosing and marketing the actresses (and actors) that starred their movies. Among all the male and female stars of this period, Eliane Lage is particularly interesting, because she adopted the position of denying the importance of a career in the movie industry as this study will show in more detail. Therefore, we consider an analysis of the Brazilian star system necessary. By bringing together three main topics: the Vera Cruz Movie Company, the Brazilian star system, and actress Eliane Lage, I intend to shed some light on a number of common sense issues concerning the end of the Vera Cruz Company and Eliane Lage?s ephemeral career. The myths created involving the actress in the past decades, her behavior in the media and, equally, the images that have prevailed during her "disappearance" from public life, are some of the aspects addressed in this thesis

ASSUNTO(S)

moving-picture industry cinema - são paulo (sp) industria cinematografica - historia moving-picture actors and actresses atores e atrizes de cinema - brasil moving-picture

ACESSO AO ARTIGO

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