Automoveis Pecas Marketing
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1. Busca da satisfação dos clientes externos atraves da analise dos resultados dos atributos da qualidade : uma aplicação na industria de autopeças / The search for external customeres satisfaction through analysis of the quality attributes results : an autoport industry study case
The aim of this case study, is to make critical analyze on the quality attributes focused on reaching customer satisfaction. The company studied is inserted in auto part of Brazilian automotive market. The study begins with a bibliography review regarding aspects to increase customer?s satisfaction. A conceptual chart was identified and the company was analy
Publicado em: 2005