Bank Publicity
Mostrando 1-2 de 2 artigos, teses e dissertações.
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1. MODERNIZATION ON THE MANAGEMENT IN THE PUBLIC SCHOOLS IN RIO GRANDE DO SUL: THE DEMOCRACY AT THE "TURNSTILE" / A MODERNIZAÇÃO DA GESTÃO DA ESCOLA PÚBLICA ESTADUAL DO RIO GRANDE DO SUL: A DEMOCRACIA NA PORTA GIRATÓRIA
The present dissertation aimed at discussing and issuing the challenges to democracy in the management of public education from the new benchmarks for public management revealed through changes in the world work and the role of the state, considering the object of study as the proposal "modernization of educational management" in force in state government of
Publicado em: 2010
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2. As aÃÃes provocadas por publicidades virtuais e nÃo-virtuais do Unibanco
This research has the purpose to analyze the agentive character of virtual and non-virtual publicity texts, regarding the genre systems of bank activities. It is situated in the field of the linguistic studies of Genre Analysis, resulting in a qualitative analysis of a corpus composed by texts from the same publicity campaign of UNIBANCO, transmitted in medi
Publicado em: 2008