Brand Choice
Mostrando 1-12 de 18 artigos, teses e dissertações.
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1. Consumer perception of generic drug packages and its influence on product choice: a study in Minas Gerais, Brazil
Resumo A variedade de rótulos genéricos disponíveis tem sido marcante no setor farmacêutico nacional o que possibilita ao consumidor ampla liberdade de escolha dentre as várias apresentações existentes para um mesmo medicamento. Reconhecidas como equivalentes em qualidade e eficácia, essas apresentações diferem entre si apenas em pontos externos
Gest. Prod.. Publicado em: 28/03/2019
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2. Study of the consumers of ready-to-drink juices and fruit nectars
Abstract Juices and fruit nectars are an important segment of the beverage market in Brazil. The aim of this study was to analyze and characterize the profile of consumers of ready-to-drink juices and fruit nectars. A semi-structured questionnaire was applied to 389 patrons, intentionally and conveniently, when they approached the shelves. The chi-square tes
Food Sci. Technol. Publicado em: 21/09/2017
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3. Further evidence of psychological factors underlying choice of elective cesarean delivery (ECD) by primigravidae
Objective: Requests for elective cesarean delivery (ECD) have increased in Iran. While some sociodemographic and fear-related factors have been linked with this choice, psychological factors such as self-esteem, stress, and health beliefs are under-researched. Methods: A total of 342 primigravidae (mean age = 25 years) completed questionnaires covering psy
Rev. Bras. Psiquiatr.. Publicado em: 12/06/2017
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4. Does humor work in advertising of pharmaceutical products?
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex and broad typology, and depends on the audience characteristics. Several studies within different product categories indicated that so
Publicado em: 07/07/2010
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5. Correspondência dizer-fazer em escolha de marcas: influência das estratégias de marketing no ponto-de-venda e das experiências anteriores dos consumidores
A predição da escolha entre marcas é um foco de estudo na literatura de comportamento do consumidor. Ela é útil tanto para organizações que pretendem lançar e desenvolver seus produtos no mercado quanto para consumidores que pretendem planejar eficientemente suas compras. Dentro desse contexto, a compra de marcas é utilizada para cálculo de índice
Publicado em: 2009
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6. Marcas próprias de supermercado: um estudo com consumidoras na cidade de São Paulo / Supermarket private labels: a study with consumers in São Paulo city - Brazil
ABSTRACT The objective of this work is to investigate the consumption of private label products in supermarkets, focusing on the consumerschoices between private label and leading brand products. It is intended to catch the perception of the consumers relatively to the prices and product quality associated to the retailersbrands. The Focus Group research met
Publicado em: 2008
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7. Reputação corporativa e desempenho financeiro: uma análise do contexto brasileiro
The concept of corporate reputation is often used to represent a group of intangible assets. Some of them are: the companys brand, its products quality, the motivation and knowledge of its employees and its main clients. We can notice that, through the review of corporate reputations literature, there are many different views about the concept reputation and
Publicado em: 2008
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8. Particionamento Temporal Acoplado a Escolha de Componentes para AplicaÃÃes de ComputaÃÃo ReconfigurÃvel
Publicado em: 2008
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9. Efeitos da sensibilidade ao preço sobre o valor de marca e na intenção de compra do consumidor
This research investigated the moderator effect of sensitivity to the price in the relation between brand equity and potential consumers purchase intention (n=311) for different categories of products. Searches have indicated that brand equity has influence on the consumers purchase intention of different products. Price sensitivity is associated with low br
Publicado em: 2007
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10. Effects of the factors packaging and label on cachaça consumer behavior / Estudo dos fatores da embalagem e do rótulo de cachaça no comportamento dos consumidores
Packaging and label are of primary importance in product choice during purchase, as they represent the first contact between the consumer and the product. Thus, in order to optimize the choice and acceptance process of cachaça, it is useful to identify the packaging and label factors that are valued by consumers. For this purpose, we conducted three focus g
Publicado em: 2007
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11. A influência dos elementos mercadológicos na escolha dos consumidores por marcas populares: uma investigação no mercado residencial de água mineral 20 litros em Fortaleza / The influence of business elements in the choice of consumers for popular brands: an investigation in the residential market of mineral water 20 liters in Fortaleza
Esta dissertação de Mestrado teve por objetivo avaliar o impacto das variáveis mercadológicas no processo de decisão de compra de marcas populares de água mineral na Embalagem 20 litros no mercado residencial de Fortaleza. Este estudo constatou que o crescimento destas marcas foi favorecido pelo surgimento de uma nova classe de consumidores que, impuls
Publicado em: 2007
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12. Comportamento do consumidor de erva-mate em Erechim/RS: explorando atributos e preferências na decisão de compra
The present study was developed with the objective to understand the purchasing behavior of consumers of erva-mate, with emphasis in the attributes considered important concerning the purchasing decision, preferences and habit formation facing the different brand options. The study had also the objective to understand the perception of the consumers concerni
Publicado em: 2006