Brazilian Team Football
Mostrando 1-8 de 8 artigos, teses e dissertações.
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1. The effect of simultaneous sponsorship of rival football teams
The present study investigated the impact of team identification and team-sponsor fit on the sponsor's brand equity. The study's main theoretical references are (a) the Social Identity Theory (Tajfel & Turner, 1979); (b) the Schema Theory (Singer, 1968) and (c) the Associative Network Theories (Collins & Loftus, 1975), both about the functioning of the human
BAR, Braz. Adm. Rev.. Publicado em: 2015-03
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2. Paixão pelo consumo e consumo pela paixão : a relação entre produtores de marketing e consumidores no contexto do futebol
In a society in which consumption has become a major form of social mediation, this thesis aimed to explore how the configuration of the relationship between producers and consumers of marketing influences consumption. To accomplish this goal we studied the context of a great Brazilian football club and its fans. This context was chosen because of the import
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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3. Spirit of Team: a study of media discourses from the World Cup 2006 / Espírito de Seleção: um estudo dos discursos midiáticos a partir da Copa do Mundo de 2006
O fracasso da Seleção Brasileira de futebol na Copa do Mundo de 2006 reanimou o debate da representatividade que uma seleção pode ou não assumir em relação às características culturais e futebolísticas da nação a qual representa. O sentimento coletivo de derrota diante do desempenho não esperado nos campos alemães compôs um cenário de implos�
Publicado em: 2009
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4. Football supporter : adhesion, alienation and violence / Torcida de futebol : adesão, alienação e violência
The object of this research is the regular football supporter, analyzing what drives a person to cheer and what in this practice can lead to alienation and violence. Our main theory references are the Frankfurt School and the Freudian theory. We have studied the football in its appropriation by the cultural industry and the supporter as part of the masses st
Publicado em: 2008
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5. Youth, leisure and abusive use of alcohol / Juventude, lazer e uso abusivo de alcool
The contemporaneous relationship which has been established between abusive use of alcohol, youth and leisure has been the focus of concern and the theme of studies of different societal segments, due to both long and short term negative impacts that this has aroused. For this reason, this research aims to widen the knowledge about these subjects and phenome
Publicado em: 2008
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6. Futebol para cegos (futebol de cinco) no Brasil : leitura do jogo e estrategias tatico-tecnicas / Football for blind (football five-a-side) in Brazil : game understanding and tactical-technical strategies
The football for blind is a team sport that provides the practice of the football phenomenon for blind people. Its rules are based on futsal rules. The current adaptations aim to contemplate the blind people specific characteristics. In this context, this study objectives to describe and analyze the football for blind specific characteristics: What are the c
Publicado em: 2007
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7. Do complexo de vira-latas ao homem genial: o futebol como elemento constitutivo da identidade brasileira nas crônicas de Nelson Rodrigues, João Saldanha e Armando Nogueira
Soccer is an activity and a discourse that has for years individualized, identified and brought pride to Brazilians, giving them an identity and marking their place in the world. As an identity artifice, soccer is a human construction, demarcated in time and space. In the epistemological search for the representation of Brazil as the land of soccer, the chro
Publicado em: 2006
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8. OPTIMIZATION IN SPORTS: SPORT SCHEDULING AND QUALIFICATION PROBLEMS / OTIMIZAÇÃO EM ESPORTES: PROGRAMAÇÃO DE TABELAS E PROBLEMAS DE CLASSIFICAÇÃO
Sports management is a very attractive and not very explored area for applications of Operations Research. Problems in this area use to have simple formulations and reach a big coveragge by the media. Although their formulations are simple, in general these problems are difficult to be solved in computational terms. The results of many academic works in this
Publicado em: 2005