Business Anthropology
Mostrando 1-9 de 9 artigos, teses e dissertações.
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1. Processo de compra de produtos para recém-nascidos na feira hippie de Goiânia-GO: um olhar antropológico
O tema desta dissertação aborda uma das vertentes do business anthropology, a Antropologia do Consumo. O crescente interesse no assunto, tanto no contexto acadêmico quanto mercadológico, instigou a elaboração desta pesquisa. O fator que vem contribuindo para o aumento da produção acerca da questão aqui discutida é a forma pela qual essa área faz a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/02/2012
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2. Nova direção na Minas Transportes de Passageiros: percepções sobre a mudança organizacional
This research analyzes some managers and their subordinates perceptions and attitudes on the process of organizational change occurred in a business of transporting passengers by bus on the guidelines outlined by the "new direction" of the company. Techniques of document review, semi-structured interviews and participant observation to the construction of fi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/08/2011
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3. Relacionamentos no capricho: as metáforas conceptuais dos amores juvenis / Relationships in Capricho magazine: the conceptual metaphors of young love
Admitting the diversity of representations on loving relationships, this study aims to determine the concept of love that exists in press materials, mainly magazines, checking if there is a kind of relationship privileged nowadays in media projects for youngsters. In order to achieve this, it counts on the contributions of Cognitive Linguistics, particularly
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 24/03/2011
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4. Empresa e família: instituições que se entretecem na continuidade de uma cultura organizacional
Understanding enterprise and performing actions to achieve the desired goals is to unravel the rules, customs, habits, social rules, dreams, emotions and meanings that constitute it. It is to recognize that economic rationality is intertwined with subjectivity, ultimately. It is to understand the individuals and the relationships they build their organizatio
Publicado em: 2010
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5. Do arado ao bordado : mudança no trabalho do homem do sertão
We present a study on the changes carried through by the man from hinterlands who works on agricultural activity, specifically the changes from agriculture to a new occupation in the work, the embroidering, which is socially defined as dominated by the feminine sort. The scene of this research is situated in the agricultural zone, inner location of the state
Publicado em: 2007
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6. Territorialização of the campesinato in the southeast of Pará / Territorialização do campesinato no sudeste do Pará
The present paper searches the process of the countryside territory act the Amazon regions marked by the intense land dispute, natural natural resources its about the south and southeast of Pará, boarders regions impressed by high ranks of against countrymen and their supporters. To give support to this paper, references to geography, history, anthropology,
Publicado em: 2006
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7. Characteristics of the culture organizational under the optics of the national culture: study ethnography in the Bank of Brazil S.A. / Características da cultura organizacional sob a óptica da cultura nacional: estudo etnográfico no Banco do Brasil S.A.
This lecture concerns anthropology and administration in relation to culture concept. In the revision of the research they approach the influences of the culture in companies administration, the cultural value dimensions, the main authors and considerations on the organizational culture and the features and characteristics of Brazilian national culture. Meth
Publicado em: 2006
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8. ALL MOUNTAINS ARE BLUE WHEN SEEN FROM A DISTANCE: EMOTION DISCOURSE IN BUSINESS INTERACTION / TODA SERRA DE LONGE É AZUL: O DISCURSO DA EMOÇÃO NA INTERAÇÃO CLIENTE-EMPRESA
This thesis investigates the discourse of emotion in business interaction through the analysis of letters from clients addressed to a health plan. To this purpose, it uses the framework derived from politeness theory and from the anthropology of emotions. Given that emotion is a cultural artifact and a discursive practice, this study has observed that the fu
Publicado em: 2003
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9. Antecedents of the People and Organizational Aspects of Medical Informatics: Review of the Literature
People and organizational issues are critical in both implementing medical informatics systems and in dealing with the altered organizations that new systems often create. The people and organizational issues area—like medical informatics itself—is a blend of many disciplines. The academic disciplines of psychology, sociology, social psychology, so
American Medical Informatics Association.