Category Of Beverages
Mostrando 1-3 de 3 artigos, teses e dissertações.
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1. Compreendendo o consumo de bebidas alcoólicas através do olhar d@s adolescentes / Understanding the consumption of alcoholic beverages through adolescents view.
Alcohol consumption in adolescence, evidenced by national and international research, is a relevant issue with repercussions in different sectors of society. However, the reasons that cause this behavior are little studied. This qualitative research, carried out between 2006 and 2009, aimed to understand the socially constructed representations of adolescent
Publicado em: 2009
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2. O vinho das almas: xamanismo e cristianismo no Santo Daime
The Brazilian religious movement known as the Santo Daime, was born at the suburb of Rio Branco, state of Acre, during the 1930`s. Its founding father was Raimundo Irineu Serra, from the state of Maranhão. This religious movement has its rituals foundation stone in the ingestion of a sacred beverage known as Santo Daime. Because of its peculiarities and for
Publicado em: 2008
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3. Abordagem semiótica da comunicação mercadológica: divergências e convergências de sentido e a emergência de um modelo
The marketing communication, one of the components of marketing, demands a renewal of practices, motivated by the post-modern consumption relationship characteristics. The theoretical proposition of holistic marketing, in accordance to Philip Kotler, covers four marketing areas: integrated, internal, relationship and socially responsible. Analyzing the marke
Publicado em: 2008