Competitive Marketplace
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. Product placement in movies : a cross cultural study between Brazil and the USA
The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities bet
Publicado em: 29/02/2012
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2. Análise da qualidade de gelatina obtida de tarsos de frango e aspectos envolvidos no processo produtivo. / Quality analysis of gelatin made from chicken feet and production process aspects
This study features gelatin production as a new possibility in the production chain of broilers, through the use of chicken by-products. Given the lack of other works on sensory analysis of gelatins made with collagen extracted from chicken feet, the objective of this study was to assess the acceptability of that gelatin by evaluating its sensory qualities t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/01/2012
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3. InteligÃncia competitiva : um caminho para a inovaÃÃo
In a marketplace which shows increasing competitiveness, companies face their survival challenge day by day. They depend on their ability to differentiate themselves from competitors; reinvention and search for new opportunities are constant demands. Innovation becomes essential in this context. Strategic Innovation Management is directed to identification a
Publicado em: 2007
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4. INTELLECTUAL PROPERTY POLICY IN HIGH EDUCATIONS INSTITUTIONS: THE PUC-RIO CASE / INSERÇÃO DE POLÍTICAS DE PROPRIEDADE INTELECTUAL NAS INSTITUIÇÕES DE ENSINO SUPERIOR: O CASO PUC-RIO
Institutions of undergraduate and graduate studies are in an extremely competitive environment, facing new technologies and the continuous government investment reductions in research and development. They must interact constantly with several governmental institutions and private entities searching partnerships in order to make feasible basic and applied re
Publicado em: 2006
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5. Inteligência competitiva em uma empresa líder de mercado
Todays highly competitive marketplace provides a constant stimulus for research in the area of administration of organizations. One recent development in this area is Competitive Intelligence, which involves the permanent monitoring of the external environment by a systematic process of data collection related to all aspects of business: the competition, the
Publicado em: 2003
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6. A INFLUÃNCIA DO ESTILO GERENCIAL NA SATISFAÃÃO DOS FUNCIONÃRIOS EM EMPRESAS DE REDE VAREJISTA: UM ESTUDO DE CASO
Nowadays, there is, a business competition in a worldwide basis where the internal atmosphere is a determining factor for the organizations growth in a highly competitive marketplace. The role of leadership is create easy terms to happen of the mutual understanding among the several organization levels. The objective of this work went to identify the interpe
Publicado em: 2002
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7. Testing neoclassical competitive market theory in the field
This study presents results from a pilot field experiment that tests predictions of competitive market theory. A major advantage of this particular field experimental design is that my laboratory is the marketplace: subjects are engaged in buying, selling, and trading activities whether I run an exchange experiment or am a passive observer. In this sense, I
National Academy of Sciences.