Competitive Strategic Factors
Mostrando 1-12 de 54 artigos, teses e dissertações.
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1. Panorama de propriedade intelectual, transferência de tecnologia e inovação da química brasileira e a comparação com os países do BRIC
Based on Science, Technology & Innovation (ST&I) indicators, Brazil is a competitive and interesting country from the point of view of technological foreign investment. However, it is still incipient with regard to national investments, production of technological knowledge, inbound mobility of scientists and technology transfer to the productive sector. Amo
Quím. Nova. Publicado em: 2013
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2. Economias de escala e de escopo na fixação de preços em marketing: estudo de caso no setor bancário / Economies of scale and scope in marketing pricing: a case study in the banking sector
In a globalized and dynamic environment such as the one we live in nowadays, where opportunities arise and advantages disappear very quickly, strategies, which are reflected in Marketing Management, must be agile in order to enable the connection between a company and the market. Such strategies are reflected in the decision of the marketing mix (4P\ s), in
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2012
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3. The market strategies alternatives of an e-business start-up in Brazil
The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and collective bargaining websites are one of the most dynamic segments of the e-business market: the number of new players is increasing rapidly, w
Publicado em: 24/04/2012
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4. Sistema de inovação em plantas transgênicas no Brasil : estratégias para garantir a competitividade nacional neste setor
The starting idea for the formulation of this thesis was that innovation in the form of transgenic plants has very promising opportunities in the Brazilian agriculture and possibily a high impact in its economic development. The agriculture market has a turnover of billions of dollars in the national economy and Brazil is already the second largest producer
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/09/2011
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5. Processo de formação de estratégias de marketing na hotelaria paraibana
This paper aims to analyze the marketing strategies formation process in hotels, located in the city of João Pessoa. The strategy making process seeks to understand how they are formulated within the organizations, as well as changes occur throughout this process. To understand the strategies formation process, was used as a methodological procedure qualita
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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6. Análise do processo de formação de estratégias de marketing no jornal Correio da Paraíba
The main objective that motivated this research was to analyze the formation process of marketing strategies in the newspaper Correio da Paraiba in the period from 1991 to 2010. The research sets a qualitative kind, descriptive and is a single case study. The research scenario was the newspaper Correio da Paraiba, which covered six interviewed, three from to
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/08/2011
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7. Fatores estratégicos explorados pelas empresas processadoras de lácteos para inserir-se no mercado de bebidas à base de soja Nadir Paula da Rosa, Jean Philippe Palma Révillion / Strategic factors explored by dairy processing companies for their insertion in the soy-based beverage market
Esta pesquisa pretende caracterizar e compreender a inter-relação entre fatores de natureza mercadológica e competitiva, considerados pelos gestores de empresas brasileiras processadoras de lácteos para se inserir no mercado de bebidas à base de soja. O método utilizado foi o de estudo multi-caso, aplicando como técnicas de pesquisa: i) coleta de dado
Publicado em: 2011
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8. Estratégia competitiva e eficiência operacional : um estudo de caso no setor de operadoras de planos de saúde do Brasil
A dissertação tem como objetivo analisar o caso da Gestão de OPME (Órteses, Próteses e Materiais Especiais) em uma empresa operadora de planos de saúde (UNIMED RS), no contexto das condições sistêmicas e setoriais de competitividade e das escolhas estratégicas da empresa. Utilizando conceitos e esquemas analíticos de economia da estratégia, a dis
Publicado em: 2011
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9. Estratégia competitiva e eficiência operacional : um estudo de caso no setor de operadoras de planos de saúde do Brasil
The objective of the dissertation is to analyze the administration of OPME (Ortheses, Prostheses and Special Materials) in a health care company (UNIMED RS), in the context of the systemic and sectorial conditions of competitiveness and of the strategic choices of the company. Using concepts and analytic outlines of the economy of the strategy, the dissertat
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2010
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10. Competitiveness in the value chain of poultry production / Competitividade na cadeia de valor da avicultura de corte
The aim of this study was to analyze the competitiveness of a cooperative from Paranà participant in the chain of poultry, using the value chain analysis. From the methodological point of view, the research is documentary, explanatory and takes a case study nature. The research is explanatory because it aims to identify factors that determine or contribute
Publicado em: 2010
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11. Quinze anos sem Política Regional: uma análise dos Planos do Governo Federal para o Nordeste de 1994 a 2009
The aim of this study is to critically identify and analyze, from a theoretical and methodological point of view, the actions and developmental projects stated and implemented in the Brazilian Northeast region between 1994 and 2009. The analyses circumscribe a moment that marks the trajectory of the Brazilian and Northeast economy due to the stability level
Publicado em: 2010
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12. Compartilhamento da informação como subsídio para o processo decisório : estudo de caso da cadeia produtiva avícola o significado para o usuário
The agro industry of chicken, field of study of this research, is important for the national economy, mainly by generating an expressive number of direct an indirect jobs. In spite of recent and victorious story of success of the sector in the country, some factors are of concern because it can directly affect the competitiveness of the segment. Globalized m
Publicado em: 2010