Consumer Tribes
Mostrando 1-4 de 4 artigos, teses e dissertações.
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1. GENERATION Y AND INDIVIDUALISM: CONSUMER PERCEPTIONS AND ADAPTABILITY IN THE FACE OF SOCIAL CHANGES / GERAÇÃO Y E INDIVIDUALISMO: PERCEPÇÕES E ADAPTABILIDADE DO CONSUMIDOR FRENTE ÀS MUDANÇAS SOCIAIS
Although much is said today about Generation Y, academic studies aimed at these consumers are still scarce in Brazil. Described generally as being individualistic, technological and opened to diversity, their characteristics are still source of controversy, from the time of birth - for some, 1977; for others, 1985 - until their behavior - some describe them
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 16/03/2011
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2. POSTMODERN CONSUMER TRIBES: AN EXPLORATORY STUDY ON ROAD CYCLISTS. / TRIBOS PÓS-MODERNAS DE CONSUMIDORES: UM ESTUDO EXPLORATÓRIO SOBRE OS CICLISTAS DE ESTRADA
O Pós-Modernismo tem sido objeto de estudo de inúmeros trabalhos acadêmicos que abordam suas características de fragmentação, heterogeneidade, convívio com ideais conflitantes e descrença na existência de verdades únicas e explicações universais (COVA, 1996a). Para definir suas estratégias, as pesquisas pós-modernas devem consideram a existênc
Publicado em: 2010
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3. Imagem mundo : a valorização da linguagem imagetica na comunicação publicitaria global atraves das novas tecnologias / World image : the valurization of image language in the worldwide publicity communication through of new technologies
According to the technological development, the communication in the contemporary era is changing quickly, becoming instantaneous, international, segmented and interactive. The diffusion of a lower global culture is spread through the mass medias, mainly by entertainment industry and advertising. This idea is based on human value mainly as a consumer and it
Publicado em: 2005
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4. A LUZ NOS CENÁRIOS DE SERVIÇOS FENOMENOLOGIA DA EXPERIÊNCIA INTERATIVA DOS PARTICIPANTES DOS ENCONTROS DE SERVIÇOS COM A ILUMINAÇÃO AMBIENTAL / LIGHT AT SERVICESCAPES: PHENOMENOLOGY OF THE INTERACTIVE EXPERIENCE OF SERVICE ENCOUNTERS PARTICIPANTS WITH ENVIRONMENTAL LIGHTING
Taking up a phenomenological-hermeneutical approach, this dissertation seeks both to widen as well as to improve the ways through which people participating in service encounters interact with environmental lighting. In this sense, the literature review focussed servicescapes as spatial representations whereby the physical environment of a service firm suppo
Publicado em: 2003