Corporate Growth
Mostrando 1-12 de 52 artigos, teses e dissertações.
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1. Que nojo! Devo confiar em você? O papel do mindset na confiança da marca após um incidente negativo
Resumo Objetivo – O objetivo desta pesquisa é examinar a influência do mindset na reação dos consumidores a um evento negativo envolvendo uma marca corporativa. Metodologia – Realizamos dois estudos, um qualitativo e um quantitativo. No primeiro, mostrou-se aos participantes uma foto do incidente com uma legenda e realizaram-se entrevistas pessoais
Rev. bras. gest. neg.. Publicado em: 26/08/2019
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2. Why do Latin American firms hold so much more cash than they used to?
Resumo Este estudo avalia se as teorias de trade-off ou pecking order explicam o aumento dos índices de caixa em empresas latino-americanas. Ele também avalia o poder explicativo de variáveis adicionais que identificam características macroeconômicas fundamentais nas economias latino-americanas. Por causa de seu notável aumento, o caixa se tornou uma c
Rev. contab. finanç.. Publicado em: 2019-03
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3. The determinants of credit rating: brazilian evidence
This study attempts to identify the determinant factors of credit rating in Brazil. The relevance of this proposal is based on the importance of the subject as well as the uniqueness of the Brazilian market. As for originality, the great majority of previous studies regarding credit rating have been developed in the US, UK and Australia; therefore the effect
BAR, Braz. Adm. Rev.. Publicado em: 2014-06
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4. The role of bond covenants and short-term debt: evidence from Brazil
This paper examines the role of financial covenants as substitutes for short-term debt and a possible trade off between short-term debt and long-term debt, especially for companies with growth opportunities. Using a sample of 159 corporate bonds issued on the Brazilian Market, we found evidence that: first, financial covenants and short-term debt are substit
BAR, Braz. Adm. Rev.. Publicado em: 2013-09
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5. Economias de escala e de escopo na fixação de preços em marketing: estudo de caso no setor bancário / Economies of scale and scope in marketing pricing: a case study in the banking sector
In a globalized and dynamic environment such as the one we live in nowadays, where opportunities arise and advantages disappear very quickly, strategies, which are reflected in Marketing Management, must be agile in order to enable the connection between a company and the market. Such strategies are reflected in the decision of the marketing mix (4P\ s), in
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2012
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6. Voice over IP 2.0 : an analysis of limits and potential of IP2IP telecommunication
Internet Telephony (VoIP) is changing the telecommunication industry. Oftentimes free, VoIP is becoming more and more popular amongst users. Large software companies have entered the market and heavily invest into it. In 2011, for instance, Microsoft bought Skype for 8.5bn USD. This trend increasingly impacts the incumbent telecommunication operators. They s
Publicado em: 23/04/2012
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7. O alinhamento da administração estratégica com o marketing estratégico: um estudo de caso no setor de serviços / Alignment of strategic management with strategic marketing: a case study in the services sector
In a competitive environment, in which most of the companies act, turns out essential to use administration tools that support their competitiveness. One of these tools, strategic management, is increasingly used either in organizations or in the academy. Increased competition has led organizations to not only be concerned about the corporate strategy, but a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/04/2012
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8. Governança corporativa: geração de valor - um estudo das empresas brasileiras de capital aberto com ações negociadas na bolsa de valores de São Paulo no período 2000 até 2011
Since the early 1980s the Corporate Governance has become the main global focus of discussion about the top management. In Brazil the topic has gained impact from 1995, the foundation year of the IBCA (Instituto Brasileiro de Conselheiros de Admininstração), current IBGC (Instituto Brasileiro de Governança Corporativa). The adoption and improvement of cor
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/03/2012
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9. Fatores determinantes para abertura de capital de empresas brasileiras / IPO determinants of Brazilian Companies
IPO has a wide international literature with many papers published on this subject. However, in Brazil, there are a few researchers who are dedicated to study this phenomenon, considering that the relevant growth of the national capital market is still recent. The objective of this study is to identify, based on accounting and market indicators and firm char
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/12/2011
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10. The role of bond covenants and short-term debt : evidence from Brazil
This paper examines the relationship between covenants, short-term and long-term debt with companies which face growth opportunities. Using a sample of 159 Brazilian corporate bonds, we found evidence that: 1) Covenants and short-term debt are substitute tools to minimize agency conflict, since they presented a negative and significant relation and; 2) The n
Publicado em: 25/11/2011
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11. O processo de gestão estratégica nas empresas : proposta de metodologia para análise dos principais determinantes dos movimentos e dos graus de autonomia das unidades produtoras / The process of strategic management in business : proposal of methodology for examination of the key determinants of movements and autonomy degrees of the firms
O movimento das empresas, nas estruturas produtivas e segmentos de mercado em que estão inseridas, é resultado da influência de um conjunto numeroso de fatores de diversas naturezas, origens e abrangências. A ação desses fatores determinantes se concretiza de diferentes formas e geram distintos impactos nas empresas. Para a identificação dos efeitos
Publicado em: 2011
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12. Fatores determinantes do nível de disclosure das empresas de energia elétrica brasileiras : um estudo com dados em painel
This study has aimed to evaluate the reasons that have lead to the disclosure of information by Brazilian electric power companies. For this purpose, we have used the studies of Verrecchia (2001), Dye (2001), Healy and Papely (2001), and Core (2001) to form the basis of the theoretical framework. Thus, we developed seven hypotheses related to the level of di
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 24/05/2010