Differentiation Of Services
Mostrando 1-12 de 49 artigos, teses e dissertações.
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1. BARBA, CABELO E BIGODE: CONSUMO E MASCULINIDADES EM BARBEARIAS
RESUMO Os homens vêm questionando estereótipos de gênero que instituíam o que deveriam ou não consumir. Um exemplo disso é o crescimento do mercado de serviços para esse público, como as novas barbearias. Assim, o objetivo deste trabalho é analisar de que modo as identidades masculinas são construídas, administradas e negociadas em espaços de bar
Rev. adm. empres.. Publicado em: 10/07/2019
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2. Economias de escala e de escopo na fixação de preços em marketing: estudo de caso no setor bancário / Economies of scale and scope in marketing pricing: a case study in the banking sector
In a globalized and dynamic environment such as the one we live in nowadays, where opportunities arise and advantages disappear very quickly, strategies, which are reflected in Marketing Management, must be agile in order to enable the connection between a company and the market. Such strategies are reflected in the decision of the marketing mix (4P\ s), in
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2012
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3. O alinhamento da administração estratégica com o marketing estratégico: um estudo de caso no setor de serviços / Alignment of strategic management with strategic marketing: a case study in the services sector
In a competitive environment, in which most of the companies act, turns out essential to use administration tools that support their competitiveness. One of these tools, strategic management, is increasingly used either in organizations or in the academy. Increased competition has led organizations to not only be concerned about the corporate strategy, but a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/04/2012
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4. Predição de malignidade de tumores ovarianos utilizando marcadores tumorais, índice de risco e ROMA / Prediction of malignancy of ovarian tumors using tumor markers, risk index and ROMA
BACKGROUND: Ovarian cancer is the most lethal of all gynecological cancers and requires to be treated by gynecologic oncologists in tertiary centers accustomed to treating this disease to achieve the best prognosis. This study aims to compare four different strategies to predict the benignity or malignancy of pelvic tumors presumably of ovarian origin using,
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/09/2011
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5. Estratégias de segmentação da hotelaria para o turismo de negócios: um estudo em São Luís (MA) / Segmentation strategies of hotel management to business tourism: a study in São Luis (MA)
Tourism is an activity in high expansion in its more varied forms, either for leisure reason or business-oriented it presents statistics of growth sometimes bigger than the percentage of growth in economy. The focus of this study is the business-oriented trips, which has great importance for the development of tourism and hotel management activity even in lo
Publicado em: 2010
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6. FACTORS INFLUENCING THE CHOICE FOR STRATEGY CONSULTING SERVICES IN THE TELECOMMUNICATIONS MARKET: A CONJOINT ANALYSIS APPLICATION / FATORES QUE INFLUENCIAM A CONTRATAÇÃO DE SERVIÇOS DE CONSULTORIA ESTRATÉGICA NO MERCADO DE TELECOMUNICAÇÕES : UMA APLICAÇÃO DE ANÁLISE CONJUNTA
Building offers and services portfolio are significant challenges, and for sure, represent important tasks in the marketing strategy activities of all major companies. In services marketing, due to its intrinsic subjective environment, this process becomes even more sensitive and key for achieving expected results. Its role in ensuring customer¿s perception
Publicado em: 2009
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7. Cuidar e educar:: avaliação do impacto de programa governamental sobre crianças e suas famílias
The paper initially describes the national and international organization practices related to the offer of services to children in their early childhood, specially regarding the concepts of child Education and child care. The institutional characteristics of the education services, as provided globally, revealed a series of general practices observed in sev
Publicado em: 2009
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8. A tutela jurídica do "capital intelectual" das sociedades empresárias / The legal protection of the intellectual capital
In the current post-industrial age, knowledge becomes the main production factor of the economy. Indeed, it provides the company with its main competitive advantage in the globalized market: the innovation, that is, the capacity of continuously generating new products, processes and services or enhance the existing ones. The companys organization as business
Publicado em: 2009
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9. The medicalization of conflict: consumption of anxiolytics and antidepressants in popular groups / A medicalização de conflitos: consumo de ansiolíticos e antidepressivos em grupos populares
This research shows an ethnographic experience on the use of antidepressant and anxiolytic medicines provided by a public pharmacy to the residents of an area formed by three sectors of the city of Ribeirão Preto-SP. This area was formed by popular houses, luxury houses and a shantytown, and covered by the Family Health Strategy, with the exception of part
Publicado em: 2009
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10. Políticas para servidores web baseados em sessões visando qualidade e diferenciação de serviços / Policies to web servers based on sessions aiming quality and differentiation of services
This work considers policies for Web servers based on sessions, aiming at the guarantees of Quality of Service (QoS) to the systems users. Two types of policies are considered: the responsible for the differentiation of services and the responsible for the admission control. Some scheduling algorithms had been developed to offer better services for the prior
Publicado em: 2008
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11. Road princing based on costs: a critique / Uma crítica à estratégia de fixação de preços diferenciados, por custo objetivo, na cobrança pelo uso de infra-estrutura rodoviária
The problem of research that this dissertation proposed to answer was in which economical fundaments should be based the price differentiation in the commercial exploration of infrastructure of highway system. At the same time, it was searched to know the reasons that justify this differentiation. In the academic literature, very little space is dedicated to
Publicado em: 2008
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12. Desempenho em ambiente Web considerando diferenciação de serviços (QoS) em cache, rede e servidor: modelagem e simulação / Performance in Web environments with differentiation of service (QoS) in caches, network and server: modeling and simutation
This PhD thesis presents the investigation of alternatives to improve the performance of Web environments by evaluating the impact of using differentiated service mechanisms in all points of the system. Several scenarios were created and modeled in the OPNET Modeler, with different configurations of both differentiated services and network overloading. A spe
Publicado em: 2008