Eletronic Marketing
Mostrando 1-2 de 2 artigos, teses e dissertações.
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1. MODELAGEM DO AGENTE DE MARKETING NA FASE DE MATCHMAKING NO SISTEMA DE COMÉRCIO INTELIGENTE (ICS) CONSIDERANDO O MIX DE MARKETING / MODELING OF AGENT FOR MARKETING IN THE PHASE Matchmaking TRADE INTELLIGENT SYSTEM (ICS) WHEREAS THE MIX MARKETING
The research presents the modeling of the marketing agent in the phase of matchmaking in the System of Intelligent Commerce (ICS) considering the mix of marketing. The theoretical recital approaches disciplines of marketing, electronic commerce and computer science. The marketing is boarded of form to relate the advances of the technology with the mix of mar
Publicado em: 2008
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2. Adoption of virtual processes to the organizacional strategies: studies of cases in the chemical sector. / Adoção de processos virtuais às estratégias organizacionais: estudos de casos no setor químico.
This work has as objective to study as the virtual processes are being integrated in the organizacionais strategies of the chemical companies. The virtual process engloba all organizacionais activities, since marketing, vendas, distribution, services to the customer and support after venda. One used two theoretical models for evaluation of the organizacionai
Publicado em: 2003