Export Marketing Strategy
Mostrando 1-5 de 5 artigos, teses e dissertações.
-
1. Relações entre empreendedorismo, formulação de estratégias e desempenho em micro e pequenas empresas
The municipality of Ilhota - SC has an APL underwear and beach which started its history for over 20 years in the mid 80s. Since then, developed into a large volume of companies working for this segment. Among these firms, 59 are highlighted by focusing on the development of brands, products and outlets, with factory outlets along the highway SC 470, in dire
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/08/2010
-
2. International strategy and marketing: a contribution to the study of international business of emerging country companies / Estratégia e marketing internacionais: uma contribuição para o estudo dos negócios internacionais de empresas de países emergentes
The goal of this dissertation is to provide a contribution to the theoretical knowledge in the fields of international strategy and marketing for companies from or in emerging countries. To achieve this goal, it was conducted a synthesis of the literature on the subject and a field research, comparing companies from developed and emerging countries in its in
Publicado em: 2010
-
3. STRATEGIC DECISIONS AND EXPORT PERFORMANCE: A STUDY OF INDUSTRY OF RIO GRANDE DO SUL, BRAZIL / DECISÕES ESTRATÉGICAS E PERFORMANCE EXPORTADORA: ESTUDO NA INDÚSTRIA GAÚCHA
O presente estudo tem por objetivo geral verificar a relação existente entre as decisões estratégicas e a performance das empresas exportadoras gaúchas. Além disso, buscou-se descrever o perfil, caracterizar a atuação internacional e mensurar a performance exportadora das empresas pesquisadas. Para tanto, foram revisados temas relativos à internacio
Publicado em: 2010
-
4. Análise da relação entre as características empreendedoras e tecnógicas e desempenho internacional de empresas industriais brasileiras
For some time foreign marketing researches has been developed. There are several motivations and core relations mentioned in these researches, and is possible to identify as one of the most referred subjects the reasons that drive one firm toward exportation process. Furthermore, there are researches that suggest the existence of variables common to organiza
Publicado em: 2007
-
5. Competição global uma contribuição para o estudo da competitividade da indústria paulista / Global Competition a contribution to the Brazilian manufacturer competitiveness research
This study has the objective of measuring and evaluating the readiness to export of Manufacturing Companies from São Paulo (Brazilian State) using the theoretical mainframe present in the literature about International Strategy and Marketing and the software CORE (Company Readiness to Export) developed by Michigan State University. As secondary aims, it is
Publicado em: 2005