Ifluences On The Purchase Decision
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1. Os fatores que influenciam a decisão de troca de um medicamento de marca por um medicamento genérico.
This study intends comprehend how and which reasons lead to the change of prescribed medication by the generic drugs in the sales point. This phenomenon, until the moment, is unknown so much by the doctors as by the pharmaceutical industry. It was studied factors like time of utilization of brand medicines, shared decision, perceived risk of the disease,subj
Publicado em: 2005