Imagem Turistica Regional
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1. As relações interorganizacionais no processo de formação da imagem turística regional: um estudo na microrregião rota das terras Rio Grande do Sul
The touristic image, under regional context, is performed from municipal institutions initiatives that could, or not, act of coordinate form through the interorganizational cooperation, searching for competitive advantages. In this scene, the dissertation aimed to analyze the interorganizational relations in the process of formation of the regional touristic
Publicado em: 2007