International Marketing Relationship
Mostrando 1-12 de 18 artigos, teses e dissertações.
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1. MARKETING BUSINESS-TO-BUSINESS: ANÁLISE DA PRODUÇÃO CIENTÍFICA BRASILEIRA DE 2008 A 2018
RESUMO Este estudo apresenta uma revisão da literatura brasileira sobre o marketing business-to-business (B2B) de 2008 a 2018. O método utilizado envolveu seleção do tópico de revisão, pesquisa na literatura, coleta, leitura e análise das publicações científicas de periódicos de nível maior ou igual a B2. Teoricamente, o B2B associou-se a seis te
Rev. adm. empres.. Publicado em: 29/08/2019
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2. IMAGEM PROFISSIONAL DE PROFESSORES UNIVERSITÁRIOS: PROFISSIONALIDADE DOCENTE E COMUNICAÇÃO PEDAGÓGICA
This dissertation was written for the Masters degree in Education, within the line of research "Public Policies for Curriculum and Assessment", which in turn, is part of the research group Public Policies for Curriculum and Assessment PPGE of UNIVALI. The theme of the study is the visual and behavioral characteristics of teachers, how these can add to the pr
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/12/2011
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3. The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis
This article analyzes the relationship between strategies of standardization and adaptation of the marketing mix and performance in an international context. We carried out a meta-analysis on a sample of 23 studies published between 1992 and 2010. The sample was analyzed based on measures of the effect size (ES) - or the strength of the relation (Wolf, 1986)
BAR - Brazilian Administration Review. Publicado em: 2011-09
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4. Avaliação do cumprimento das regras da autorregulamentação publicitária propagandas de bebidas alcoólicas veiculadas na televisão brasileira. / Assessment of self-regulatory code violations in Brazilian television alcohol advertisements.
Introduction: the relationship of alcoholic beverages advertisements and alcohol consumption by children and adolescents as well as the control system of this type of advertising are covered in this study. Objectives: to investigate the relationship of alcohol advertisements broadcast on Brazilian television with the consumption of alcohol by adolescents. Ev
Publicado em: 2010
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5. Internationalization and influencing factors for products customization decision: case study in autoparts industry company. / Internacionalização e fatores de influência na decisão sobre customização de produtos: estudo de caso em empresa do setor de autopeças
The study concerning products customization decision in the international markets is important for companies that have taken a decision to open an overseas subsidiary, either acquisition of a company or through its own Greenfield investments. Whatever decision follows, the result comes up with high degree of internationalization, as long as company has been
Publicado em: 2009
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6. Elementos de relacionamento em marketing internacional: um estudo exploratório entre empresas comerciais exportadoras (ECE) e fornecedoras (EF) situadas no município de Ribeirão Preto (SP) / Relationships elements at international marketing: an exploratory study between supliers and trading companies from Ribeirão Preto city
Na medida em que o relacionamento comercial entre os países tem se tornado a base para o desenvolvimento do mercado mundial e das nações, evidencia-se a necessidade de se estudar as iniciativas empresariais que potencializam a ocorrência e continuidade de negócios produtivos entre as diversas partes envolvidas no processo comercial. Sob a ótica do mark
Publicado em: 2009
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7. Transmission of prices and volatility in the marketing of pork / Transmissão de preços e da volatilidade na comercialização da carne suína
The pork chain, despite showing significant technical improvement and competitiveness, is still one of the most volatile sectors of Brazilian agribusiness, and marketing and price fluctuation is one of the main barriers for its development. Accordingly, the present study aimed to analyze the price ratios and volatility among production agents and major meat
Publicado em: 2009
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8. Influência de aspectos psicossociais e situacionais sobre a ecolha alimentar infantil
Recent research has demonstrated that advertisements influence individual attitudes and behaviors. Several variables in different levels of analyses can facilitate or inhibit this influence (i.e. intrapersonal, interpersonal, situational and societal). The present research had the objective of studying attitudes and behaviors that children have when faced wi
Publicado em: 2009
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9. Estudos morfologicos e ecologicos de especies de Lonchaeidae (Diptera) em frutos de Rubiaceae, Myrtaceae, Roseae e Fabaceae / Morphological and ecological studies of Lonchaeidae (Dipter: Tephritoidea) in fuits of Rubiaceae, Rosaceae and Fabaceae
Brazil performs excellent climate conditions to become one of the largest producers of tropical fruits in the world. Despite the Brazilian role in world production of fruit, its participation in the international market is too low, due some trend obstacles and the guarantee of pest-free zones it has to offer. Fruit flies (Diptera: Tephritidae e Lonchaeidae)
Publicado em: 2008
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10. Eficiência técnica e de escala das cooperativas agropecuárias do Estado do Paraná / Technical and scale efficieny of agricultural cooperatives in state Paraná
The Brazilian agricultural cooperatives over the years has changed that significantly influenced the course of business carried by the cooperatives. Cooperatives in many states have experienced changes in its focus of action, began to act in new production bases and markets following the trend of its activities directed to the processing and marketing of agr
Publicado em: 2008
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11. Programa de integração de clientes internacionais como estratégia de marketing de relacionamento : o caso ciser / Interation program to international customers as a strategy of relationship marketing: case Ciser
The dissertation subject came up from a relationship marketing tool used by Ciser in the domestic market, which the objective is to become the differentiation comparing to their competitors and in the market. Based on this tool, a proposal for an integration programme with international customers has been worked out, with distinct dimensions due to the cultu
Publicado em: 2007
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12. Retenção de clientes à luz do gerenciamento de churn : um estudo no setor de telecomunicações / Costumer retention in the light of churn management : a study in the telecommunication sector
The rise in global competition has increased costs related to attracting new consumers, bringing companies the challenge of changing their behavior towards their ever more demanding clients in order to keep them. To assist in this challenge, this paper aims to deepen the studies regarding the company and the client, identifying what is considered churn manag
Publicado em: 2007