Leather Accessories
Mostrando 1-2 de 2 artigos, teses e dissertações.
-
1. Em busca do sapato perfeito: avaliação da aplicabilidade do modelo endertrends para identificação dos fatores que influenciam as mulheres na decisão de compra de calçados / Looking for the perfect shoe: to assess the applicability of Model GENDERTRENDS to identify the factors that influence women s decision to buy shoes
Women in love with shoes live in their own universe, very particular, and by their dedication had moved, in 2008, $ 26.3 billion. Regardless of the economic crisis, Brazilian companies expect to increase by 20% in sales in 2009. In order to evaluate the applicability of GENDERTRENDS Model to identify the factors that influence women s decisions to purchase s
Publicado em: 2009
-
2. STRATEGY IN THE LEATHER ACCESSORIES SECTOR: A CASE STUDY / ESTRATÉGIAS EMPRESARIAIS DO SETOR DE ACESSÓRIOS DE COURO: UM ESTUDO DE CASO
This work presents the results of an analysis of a Brazilian leather accessories firm that has faced difficulties in the last few years. The case study presents the market structure, the history of the company, its production and distribution chains and internal resources. The company`s strategy is characterized under Mintzberg (1998) typology and analyzed u
Publicado em: 2004