Low Income Segment
Mostrando 1-12 de 18 artigos, teses e dissertações.
-
1. AFINIDADE OU ASPIRAÇÃO? GRUPOS DE REFERÊNCIA VALORIZADOS POR CONSUMIDORAS DE BAIXA RENDA
RESUMO Considerando-se a importância das relações sociais e da influência interpessoal no comportamento dos indivíduos de baixa renda, este estudo objetiva identificar e analisar os grupos de referência valorizados pelas consumidoras desse segmento em seu processo de decisão de compra. A coleta de dados fundamenta-se em uma abordagem multimétodo comp
REAd. Rev. eletrôn. adm. (Porto Alegre). Publicado em: 09/09/2019
-
2. The market strategies alternatives of an e-business start-up in Brazil
The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and collective bargaining websites are one of the most dynamic segments of the e-business market: the number of new players is increasing rapidly, w
Publicado em: 24/04/2012
-
3. SUSTAINABILITY OF MICRO: an analysis of experience Banese. / SUSTENTABILIDADE DO MICROCRÉDITO: uma análise da experiência do Banese.
One of the biggest challenges faced by the Brazilian government and society is the establishment of policies aimed at the promotion of economic and social developments taking into consideration the probability of having new vacancies and the increase of salaries poorer populations may have. The micro and small businesses became the principal shelter for the
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 11/05/2010
-
4. Análise do processo de gestão de custos dos agentes que compõem a cadeia produtiva da cultura do sisal no estado da Paraíba
The Brazil is globally the most producer of sisal, and it is produced exclusively in the Northeast Region, especially in States of Bahia and of Paraíba, places where respond for job and income generation, mainly in poor locations, making to increase its relevance in the socioeconomic context. So the present study had as objective to analyze the adaptations
Publicado em: 2010
-
5. Acesso a medicamentos: experiência da população de baixa renda na Região do Butantã, São Paulo, 2009 / Access to medicines: the experience of the population low-income families in the region of Butantan, City of St. Paul, 2009
Introduction: Prescription drugs are indispensable to medical treatment for both health professionals and the general population. Objective: the goals of this study were to include in public health research the experience of the poor population who needs prescription drugs; to describe practical difficulties of the poor population to obtain prescription drug
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 04/12/2009
-
6. Loyalty to product brands and retail store brands: a comparative study among low income and high income consumers / Lealdade às marcas de produtos e às marcas de lojas de varejo: um estudo comparativo entre consumidores de baixa e alta renda
O interesse em entender o comportamento do consumidor de Baixa Renda vem ganhando importância nos últimos anos. Este interesse crescente baseia-se no entendimento de que o crescimento futuro das economias e organizações empresariais dependem, cada vez mais, da inserção desses consumidores no processo de consumo. Esta dissertação teve como objetivo ve
Publicado em: 2009
-
7. O Varejo de Alimentos para Consumidores de Baixa Renda no Brasil
Even considering that a vast percentage of the world population is made up by low-income consumers, relatively very little has been researched about the consumer behavior of this market segment. The major objective of this study is to investigate food retailing for low-income consumers in Brazil. This work brings a retrospective of the findings of some inves
Publicado em: 17/11/2008
-
8. Segmentos Populares, Consumo e Participação Cultural
This study focuses on how culture can become a socio-economic and political resource for the low income segment of the population. Three handcraft groups and three groups of music artists were analysed, as well as representatives of government and non-government organizations have been interviewed. The conclusion is that culture can become a socio-economic a
Publicado em: 25/09/2008
-
9. Relationship marketing in the low income segment: an exploratory study in the electronic goods retail. / Marketing de relacionamento para o público de baixa renda: um estudo exploratório no varejo de eletrodomésticos
The main objective of this study is to identify whether relationship marketing is used as tool to manage the low-income segments among the electronic retail industry. The secondary objective is to investigate the parameter of relationship actions in this industry: how the clients are segmented; the activation of those segments throughout direct actions; the
Publicado em: 2008
-
10. Housing demand - adequacy of real estate market analysis - in the case of Sao Paulo, Brazil / Demanda residencial - adequação da análise de mercado imobiliário - o caso de São Paulo
The purpose of this research was to study whether Real Estate Market Analysis has been adequate to the case of the municipality of São Paulo housing market. Particularly, to focus on the so called low cost housing between 5 and 10 minimum wages family income. This segment is understood as having income that is superior to those in the governmental housing p
Publicado em: 2008
-
11. The activities of marketing in organizing? Is no private profit: an exploratory study? river in associates? and is founded? es environmentalist / A preferência da marca no processo de decisão de compra: um estudo exploratório no segmento de baixa renda
The growing purchasing power of low-income families in Brazil has made this segment an attractive market for companies in a range of areas. The economic and social relevance of this section of Brazils population still doesnt appear to be reflected in marketing knowledge, however, since there is little information available and few studies on the subject. As
Publicado em: 2008
-
12. Co yvy ore retama : de quem é esta terra? : uma avaliação da segregação a partir dos programas de habitação e ordenamento territorial de Palmas
This research presents an empirical analysis on the space segregation in Palmas Tocantins under the optics of the habitational production considering the relation between housing and the process of territorial order of that city. The comprehensive approach is supported in the theory of the urban segregation, reflects and appraises the term by means of the pe
Publicado em: 2008