Loyalty Intentions
Mostrando 1-6 de 6 artigos, teses e dissertações.
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1. A confiança e a satisfação como mediadoras no varejo multicanal.
This study investigated the rules of the satisfaction and trust as mediating variables of the relationships between attitudes, future intentions and loyalty of consumers on multichannel retailing. Based upon the studies of Garbarino and Johnson (1999), which postulates that for relational consumers trust is the mediating variable between the attitudes and th
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/04/2011
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2. Perceptions of justice after recovery efforts in internet purchasing: the impact on consumer trust and loyalty toward retailing sites and online shopping in general
The main goal of this paper is to extend the traditional theoretical model of service recovery to the online purchasing environment by investigating the impact of perceptions of justice after recovery efforts toward unsatisfactory Internet purchasing on customer trust and loyalty. The authors develop a theoretical model focusing on interrelationships among c
BAR - Brazilian Administration Review. Publicado em: 2011-09
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3. Development-based trust: proposing and validating a new trust measurement model for buyer-seller relationships
This study proposes and validates a trust measurement model for buyer-seller relationships. Baptized as development-based trust, the model encompasses three dimensions of trust: calculus-based, knowledge-based and identification-based. In addition to recognizing that trust is a multidimensional construct, the model also assumes that trust can evolve to take
BAR - Brazilian Administration Review. Publicado em: 2010-06
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4. Análise da relação causal entre imagem de destinos, qualidade, satisfação e fidelidade: um estudo de acordo com a percepção do turista nacional no destino turístico Natal
This dissertation aims to analyze the causal relationship between the quality of tourist services, satisfaction with the attributes and globally, fidelity and image of tourist destinations. Therefore, it was conducted an exploratory, descriptive research with quantitative analytical approach. Data collection was performed by a questionnaire addressed to tour
Publicado em: 2010
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5. Esperança: construção e tese de um modelo teórico da sua influência no processo de compra do consumidor de cirurgia plástica estética. / Hope: construction and test of a theoretical modelo of its influence on the purchase process of the aesthetic plastic surgery consumer
In the last two decades the Consumer Behavior area has progressed through propositions and testing Models such as Trust, Satisfaction, Loyalty, Risk, Perceived Value, among others, as conceptual studies of these and other constructs have been challenging the Academic community to carry out innovative research and bring a differential to the theory of Marketi
Publicado em: 2010
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6. Desenvolvimento de uma escala para mensuração das confianças cognitiva, afetiva e comportamental e verificação de seus impactos na lealdade no contexto business-to-consumer
Esta dissertação, construída a partir da teoria multidimensional da confiança com dimensões cognitivas, afetivas e comportamentais (ROSENBERG & HOVLAND, 1960; CUMMINGS & BROMILEY, 1996; MCALLISTER 1995; JOHNSON & GRAYSON, 2000) tem como objetivo desenvolver e validar uma escala que mensure os componentes afetivos, cognitivos e comportamentais da confian
Publicado em: 2009