Major Retail Chains
Mostrando 1-2 de 2 artigos, teses e dissertações.
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1. As marcas próprias como estratégia competitiva do varejo supermercadista : um estudo sobre a experiência brasileira recente
Following the media evolution, industry brands gained strength and popularity, winning the confidence of its consumers. Manufacturer brands were consolidated during the twentieth century, symbolizing quality, reliability and status to its consumers. While the industry strengthened the image of their brands with consumers, the retail negotiation power crumble
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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2. As Centrais PÃblicas de Abastecimento no contexto da globalizaÃÃo dos alimentos: entre as mudanÃas na forma de atuaÃÃo do Estado e o fortalecimento dos grandes distribuidores: o caso do CEASA-PE
The main objective of this dissertation is to understand the processes of change in the Brazilian wholesale food market. It considered the context of State withdraw from this economic sector and the power of transnational retail chains, which tend to rule the provisioning system. Therefore, the data was collected at the local wholesale market: Centro de Abas
Publicado em: 2008