Market Advertising And Marketing Consumption Conspicuous Consumption And Consumerism Needs Desires And Mimetic Desires Prestige Brands And Religion Of Brands Fetish Fetishism Religion Spiritu
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1. O CONSUMISMO E A DIMENSÃO ESPIRITUAL DAS MARCAS: UMA ANÁLISE CRÍTICA
This thesis has the purpose to prove that, in the consumer society, consumerist individuals transcend their functional relation toward merchandises, trying to obtain, through prestige brands, a spiritual dimension that replaces or complement the traditional religious experiences, and that is fetished. Consumerism is a superlative of purchases, belongings and
Publicado em: 2008