Market Positioning
Mostrando 1-12 de 67 artigos, teses e dissertações.
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1. Gestão estratégica em frigoríficos: aplicação da análise SWOT na etapa de armazenagem e expedição
Resumo Para permanecerem competitivas no cenário industrial atual, as empresas precisam realizar diagnósticos de forma sistemática a fim de prospectar estratégias de posicionamento no mercado. Além de análises globais, é necessário examinar cada uma das etapas do processo produtivo da empresa, pois todas concorrem para o sucesso do negócio, em maior
Gest. Prod.. Publicado em: 16/05/2019
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2. Los retos de la produccion de anonaceas en Mexico: produccion y mercadeo
By analyzing the current Annonaceae's world challenges in Mexico, we consider all parties, from the producer, the target markets and all the way up to final consumer. In a globalized agribusiness environment and increasingly competitive, businesses that cater to the needs of consumers are the only ones that will survive and grow. The Inter-Entrepreneurial Co
Rev. Bras. Frutic.. Publicado em: 2014
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3. The market strategies alternatives of an e-business start-up in Brazil
The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and collective bargaining websites are one of the most dynamic segments of the e-business market: the number of new players is increasing rapidly, w
Publicado em: 24/04/2012
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4. Elementos que conformam a evolução da agricultura na era da globalização : o posicionamento estratégico de atores locais no sul do Brasil
This thesis relates theoretical considerations and empirical studies on the strategic behavior of actors in the counties of Crissiumal and Santo Antonio da Patrulha, Southern Brazil. In a context conditioned by globalization, we discuss developmental dynamics and regional integration, elements showing relevant for public policies through their interaction an
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2012
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5. Processo de formação de estratégias de marketing na hotelaria paraibana
This paper aims to analyze the marketing strategies formation process in hotels, located in the city of João Pessoa. The strategy making process seeks to understand how they are formulated within the organizations, as well as changes occur throughout this process. To understand the strategies formation process, was used as a methodological procedure qualita
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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6. The challenges of repositioning an international brand : a case study on the hospitality industry
Much has been said in the literature about brand positioning, as well as about international branding and their importance on ever more competitive world marketplaces. Concerning repositioning, however, the literature is not extensive, and if the subject has been considered by a few scholars, it has been, as Ryan, Moroney, Geoghehan and Cunnigham (2007) note
Publicado em: 29/06/2011
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7. Delimitação de mercado usando testes baseados em preço: uma análise econométrica
The competitive strategy of a firm is defined by choosing one alternative over the rivals, from differentiated activities set to deliver a product or service (strategic positioning). If firms cooperate or collude with each other, they dont have choices conflict and the strategy would not be necessary. To verify if several firms in the same market are in coll
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 17/02/2011
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8. Formação e desenvolvimento das redes de cervejarias artesanais no Vale do Itajaí
The objective of this study is to demonstrate how the artisanal breweries were formed and developed in Vale do Itajaí, by having the city of Blumenau, more specifically, Oktoberfest as their boosters. It is known that the city of Blumenau has already had initiatives in the field and breweries with technology brought by German immigrants, which might have be
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/01/2011
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9. Estratégia mercadológica de produtos : um estudo aplicado ao setor de bares e lanchonetes
This dissertation aimed to develop a marketing strategy for the products of a soft drink¿s manufacturer and distributor with its clients through a wide survey that would allow getting to know customer profiles in each retailer, due to its location, region of influence, internal infrastructure, meal options and services offered to consumers. This way made it
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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10. Comunicação, identidade e marca : o caso Poupedi Sicredi 2009
Este trabalho apresenta um estudo de caso da campanha Poupedi Sicredi 2009 e objetiva compreender como a comunicação foi empregada na campanha para a construção de identidade de marca e posicionamento da poupança do Sicredi, resultando no aumento de captação do produto. A metodologia utilizada foi a revisão bibliográfica e o estudo de caso, sendo qu
Publicado em: 2011
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11. Avaliação do posicionamento estratégico de mercado de uma produtora de vídeo
Devido à grande competição no mercado, onde as mudanças ocorrem tão rapidamente, uma das principais fontes de vantagem competitiva é o planejamento estratégico e, em especial, a capacidade de adaptação às novas práticas que o ambiente exige. Este trabalho, o qual foi realizado no Grupo RBS visa reavaliar a estratégia de mercado e o posicionamento
Publicado em: 2011
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12. The Capital Goods Market and the combination of generic strategies / O mercado de bens de capital e a combinação das estratégias genéricas
This study deals about the topic of the generic strategies disseminated by Porter, which has been topic of researches as much in the academic world as used in the business world due to its extension and easiness of comprehension. The generic strategies are cost leadership, leadership in product differentiation and focus. Porter inferred that a company must c
Publicado em: 2010