Marketing Actions
Mostrando 1-12 de 94 artigos, teses e dissertações.
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1. Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?
Abstract Purpose This study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashing spreader. Design/methodology/approach This qu
RAUSP Management Journal. Publicado em: 2022
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2. Análise dos determinantes da utilização de assistência técnica por agricultores familiares do Brasil em 2014
Resumo No presente trabalho são analisados os determinantes da utilização de assistência técnica pelos agricultores familiares brasileiros em 2014. Utilizando dados da Pesquisa Nacional por Amostras Domiciliares (PNAD) de 2014, foi estimado um modelo de regressão qualitativa probit, permitindo a identificação da magnitude e significância do efeito d
Rev. Econ. Sociol. Rural. Publicado em: 15/07/2019
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3. Heritage signs and symbols in marketing actions: is a relationship possible? Considerations from the advertising of National Sweets Fair (Fenadoce) in Pelotas, RS, Brazil
Resumo Este estudo surgiu da necessidade de compreender se o marketing, pautado pela estra-tégia mercadológica, considera os signos e signos patrimoniais para a construção da marca e imagem no turismo. Na busca por responder este questionamento, a metodolo-gia utilizada foi a investigação exploratória de caráter qualitativa, desenvolvido por meio de
Rev. Bras. Pesq. Tur.. Publicado em: 15/04/2019
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4. Actitudes y percepciones de los docentes universitarios en el proceso de adopción de una innovación: la iniciativa OpenCourseWare en la Universidad de Valencia, España
The OpenCourseWare project, an open learning resource repository, was established at the University of Valencia between 2008 and 2009. It initially consisted of only 10 subjects, none of which was in the field of Health Sciences. The objective of this research was to investigate the attitudes and perceptions of faculty members in the field of Health Sciences
Transinformação. Publicado em: 2014-08
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5. A adoção de sistemas de avaliação ambiental de edifícios (LEED e Processo AQUA) no Brasil: motivações, benefícios e dificuldades / The adoption of environmental assessment systems of buildings (LEED e Process AQUA) in Brazil: motivations, benefits e difficulties
The building environmental assessment systems over the world are employing increasingly and we can find several studies concerning this subject. Many authors and websites emphasize the benefits of LEED and Process AQUA, but few discuss quantitatively the impacts, difficulties and reasons for its adoption, showing thus the need and importance of research like
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 22/08/2012
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6. Estratégias de marketing das sementes de soja da COOPAVEL (Cooperativa Agroindustrial) / Marketing strategys of seeds soybean COOPAVEL - Cooperativa Agroindustrial.
This project shows the understanding of marketing-mix as a strategy to be used to divide in segments the aimed market, in order to overwhelm the competition and excel the customers demand. The theoretical fundaments about the theme suggest a defined conceptual option. It shows the marketing composed by four basic elements product, price, place and advertisin
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 22/12/2011
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7. Conflitos e integração entre marketing e logística na definição do nível de serviços em vendas e distribuição de produtos um estudo de caso na indústria de bebidas
Beverage industries in Brazil are in pursuit of improvements in customer services to fulfill the new marketplace needs, taking into consideration both the change in consumer, habits which now show a preference for healthier goods, and the recent growth in all social economic levels. The services that need more attention are the sales and distribution departm
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/11/2011
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8. A transversalidade da comunicação no processo de formação, difusão e investigação das tendências de comportamento e consumo / A transversalidade da comunicação no processo de formação, difusão e investigação das tendências de comportamento e consumo
As a result of the difficulty of understanding a society increasingly complex which reflects multiple consumer behavior (even within the same person, who absorbs the postmodern paradoxes), new research methods are used to interpret the human behavior accurately, to analyze trends and to turn them into guidelines for the brands strategies. Predominantly quali
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/09/2011
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9. Processo de formação de estratégias de marketing na hotelaria paraibana
This paper aims to analyze the marketing strategies formation process in hotels, located in the city of João Pessoa. The strategy making process seeks to understand how they are formulated within the organizations, as well as changes occur throughout this process. To understand the strategies formation process, was used as a methodological procedure qualita
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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10. Atributos de atração para cursos superiores: um estudo com alunos ingressantes
Brazil has experienced a change in higher education in last 90 years, when the Law of Directives and Bases of National Education eased the entry of private initiatives in this sector. The wide range of courses for the same audience in different Higher Education Institutions (HEIs) had a growth and competitiveness becoming increasingly fierce. This competitio
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 20/05/2011
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11. O peso das palavras, o choque dos ideais: uma análise crítica dos indicadores de sustentabilidade como critérios para a gestão da comunicação organizacional / The weight of words, the clash of ideals: a critical analysis of Indicators of Sustainability criteria for the management of Organizational Communication.
A new world order is demanding effectively differentiated postures, organizations from all sectors and spheres, accompanied by the growing surveillance society through mechanisms for evaluating their activities. In order to define ethical parameters have been and are being developed models of accountability of corporate activities. Through them, it is intend
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/03/2011
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12. Evaluation of the return rate of volunteer blood donors
BACKGROUND: To convert first-time blood donors into regular volunteer donors is a challenge to transfusion services. OBJECTIVES: This study aims to estimate the return rate of first time donors of the Ribeirão Preto Blood Center and of other blood centers in its coverage region. METHODS: The histories of 115,553 volunteer donors between 1996 and 2005 were a
Revista Brasileira de Hematologia e Hemoterapia. Publicado em: 2011-06