Marketing Diversification
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. La diversificación de los mercados como estrategia de la agricultura familiar
Based on different theoretical approaches on markets, the article analyzes the marketing mechanisms deployed by family fruit growers in the northeast of the province of Buenos Aires (Argentina). The area is of particular interest as a local production system which has been experiencing a retraction process, in sharp contrast with the expansion of soybeans or
Rev. Econ. Sociol. Rural. Publicado em: 2013
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2. O city marketing em Natal/RN e a construção da imagem da cidade
The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key
Publicado em: 2010
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3. Transmission of prices and volatility in the marketing of pork / Transmissão de preços e da volatilidade na comercialização da carne suína
The pork chain, despite showing significant technical improvement and competitiveness, is still one of the most volatile sectors of Brazilian agribusiness, and marketing and price fluctuation is one of the main barriers for its development. Accordingly, the present study aimed to analyze the price ratios and volatility among production agents and major meat
Publicado em: 2009
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4. The implications of the conservative modernization process in the structure and agricultural activities in the Central-South Region of Goias / As implicações do processo de modernização conservadora na estrutura e nas atividades agropecuarias da Região Cetro-Sul de Goias
The purpose of this research is to understand the implications of the modernization process in the conservative structure and agricultural activities in the central-south region of the state of Goiás. For this, the view taken is that the central-south region of Goiás is a specific case, but not only of the process of modernization conservative and not even
Publicado em: 2008
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5. Desenvolvimento territorial, história, cultura e tradição : os caminhos do café em Alto Paraíso (GO)
This study aims to examine how the inhabitants of Alto Paraíso de Goias are seeking alternatives to generate income and sustainable development of the municipality. To do so, it makes the analysis from the deployment, by Embrapa, of a specific project on the rescue of traditional agricultural culture of coffee. The municipality is part of the region of the
Publicado em: 2008
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6. Aplicação de um processo de melhoria em uma empresa de adesivos utilizando diversificação mercadologica como foco de mudanças / An improvement process application in a printer company of stickers trough marketing diversification as changing focus
Este trabalho tem como objetivo demonstrar a aplicação de um processo de melhoria em uma empresa de adesivos, através da diversificação mercadológica e com indicadores de desempenho e mensuração dos objetivos almejados, pelo método do Balanced Scorecard. Os resultados obtidos demonstraram que a organização evoluiu do estágio de eminente inviabili
Publicado em: 2006
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7. O setor supermercadista no Brasil nos anos 1990. / The supermarket sector in Brazil in the years 1990.
The Supermarket sector in Brazil went through deep transformations in the decade of 1990, such as: a) the process of consolidation of the largest companies; b) commercial automation; and c) use of electronic transfer of information. The objective of the study is to analyze the impact of the modifications occurred in this sector on the economy, using the inpu
Publicado em: 2003