Marketing Flows
Mostrando 1-10 de 10 artigos, teses e dissertações.
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1. COMERCIALIZAÇÃO DE HORTIFRUTIGRANJEIROS EM ITABAIANA-SE / MARKETING OF FRESH PRODUCE IN ITABAIANA-SE
The present study of agricultural marketing in Itabaiana city analyzed the structure, form, function and process, from the identification and demonstration of the main horticultural imports and exports for this market. In this sense, the research aimed to reflect the dynamic socio-spatial and economic for the marketing of fresh produce in the city. This was
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 19/03/2010
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2. MARKETING OF FRESH PRODUCE IN ITABAIANA-SE / COMERCIALIZAÇÃO DE HORTIFRUTIGRANJEIROS EM ITABAIANA-SE
The present study of agricultural marketing in Itabaiana city analyzed the structure, form, function and process, from the identification and demonstration of the main horticultural imports and exports for this market. In this sense, the research aimed to reflect the dynamic socio-spatial and economic for the marketing of fresh produce in the city. This was
Publicado em: 2010
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3. Análise dos canais de distribuição do etanol carburante brasileiro: um estudo exploratório
The development of flexible-fuel engines and the necessity of an alternative source of energy to the oil (Petroleum) have leaded the ethanol distribution process into a new configuration. These changes brought forth new opportunities to the Brazilian sugarcane ethanol fuel industry and new directions to the development of ethanol marketing channels in the na
Publicado em: 2009
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4. ESTRATÉGIA E COMPETITIVIDADE NUMA REDE DE HOTÉIS: UM ESTUDO DA REDE VERSARE DE HOTÉIS / STRATEGY AND COMPETITIVITY IN A HOTEL NETWORK: A STUDY OF REDE VERSARE DE HOTÉIS
The huge web which involves new dimensions in the world communication and transportation areas, due to the globalization of the economies, has provided a growing improve of tourism in the last decades of the 20th century. Besides the tourism leveraging strategies, implemented by countries and regions, new business niches have risen, such as ecological, relig
Publicado em: 2008
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5. A teoria do ciclo de vida familiar no contexto brasileiro / Family life cycle theory in the brazilian context
The concept most widely discussed in Social Sciences is Life Cycle. When it comes to the Management and Marketing fields, one derived concept is Family Life Cycle, meaning that over time all families go through a series of stages separated by predictable transitions as marriage, birth, death, exit of some element, retirement and others. The problem with Fami
Publicado em: 2008
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6. Natal como destino turístico : um estudo das imagens (re)veladas pela mídia, pelos turistas e suas implicações educacionais e culturais
This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who posse
Publicado em: 2008
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7. Info-entretenimento na telefonia celular: informação, mobilidade e interação social em um novo espaço de fluxos
The information era, characterized by the centralization of information processes, undergoes a new phase, due to the wireless connection provided by mobile digital technologies. Among these, the mobile phone stands out, having gone through many transformations in the past years, both in external appearance and in its functions. Currently it has gone beyond b
Publicado em: 2006
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8. Proposta de um sistema de análise da captura de valor nos canais de distribuição com base nos fluxos de marketing / Proposal of a system for distribution channels value capture analysis based in the marketing flows performance
Este trabalho desenvolve um levantamento dos principais aspectos relacionados à gestão e planejamento dos canais de distribuição e seu desenvolvimento como sistemas verticais de marketing, sendo sua gestão uma possível fonte de vantagem competitiva para a empresa. O objetivo do trabalho foi propor um sistema de análise da captura de valor nos canais d
Publicado em: 2005
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9. Proposals for improvements in the process of product development for construction by the capture of customer information / Proposição de melhorias no processo de desenvolvimento de produtos da construção civil mediante a captação das informações dos clientes
The objective of this research is to propose improvements in the civil construction product development process (PDP), making use of information arising from customers as way. This improvement is obtained through insertion of information about customers necessities in product development process. For this, theoretical approaches were made about civil constru
Publicado em: 2005
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10. The commercialization of beans in Brazil 1990-99. / Comercialização de feijão no Brasil 1990-99.
The objective of this work was to study how commercialization of beans evolved in Brazil during the 1990 s, given particular attention to the influence of the Plano Real in the bean market. The evolution of the production of beans according to geographic regions and periods of harvest, as well as their flows of distribution, were studied. In addition the was
Publicado em: 2001