Marketing Information Services
Mostrando 1-12 de 32 artigos, teses e dissertações.
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1. Marketing en el campo de las disciplinas informativas: tendencias de investigación en América Latina (1985-2012)
This study seeks to clarify research trends related to marketing in the field of information disciplines from Latin American scientific production. As a reference source, we used the electronic journals indexed in the Latindex Directory. Some bibliometric indicators were applied to 108 documents; these indicators were as follows: productivity by year, journa
Transinformação. Publicado em: 2014-12
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2. POLÍTICA DE COMUNICAÇÃO PARA INSTITUIÇÕES EDUCACIONAIS:O CASO DA REDE METODISTA DE EDUCAÇÃO
O objetivo desta tese foi, primeiramente, identificar as tendências nos processos de Comunicação Institucional e nos modelos de gestão organizacional existentes nas Instituições Metodistas de Ensino Superior localizadas no Brasil, buscando averiguar similaridades e diferenças entre os processos de comunicação decorrentes da implantação da nova est
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/06/2012
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3. A relação entre orientação para o mercado e as atividades de marketing de construtoras de condomínios residenciais de Londrina e Maringá
As escalas de Orientação para o Mercado propõem-se a mensurar a aplicação do conceito de Marketing nas empresas. Em especial a escala Markor, procura a mensuração através do fluxo de informações de mercado dentro da empresa. Entretanto, com isto existem várias Atividades de Marketing, consagradas por vários autores da área, que não são conside
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 05/10/2009
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4. Análise mercadológica para a implementação da tecnologia FTTH: uma aplicação do método SWOT / Marketing analysis for FTTH technology implementation: an application of SWOT method
The fiber optics is a transmission system that has been used to enable products that need high bandwidth, such as the telephone system, videoconferencing, local area networks (LANs), downloads of large files etc. In Brazil, we found an increased number of fiber optic networks. This ratify its advantages in relation to metal wire cable (immunity to electromag
Publicado em: 2009
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5. Uso de psicotropicos na atenção primaria no distrito sudoeste de Campinas e sua relação com os arranjos da clinica ampliada / Psychotropic use at Southwest Campinas primary care and its relationship with clinical expanded arrangements
New clinic interventions in heath care, soon acquire a mythic aura, by the argument that they are modern and better. The risks are minimized and the products become social necessities for consumers and physicians. In case of mental health, where diseases are diagnostic constructs, this phenomenon has expanded. Many studies show that people with severe mental
Publicado em: 2009
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6. O ECR na Relação - Fornecedor X Atacadista
This report titled Research About the ECR in the Suppliers X Wholesalers Relationship in Brazil , was developed by Professor Manoel A.S. Reis for the Nucleus for Research and Publications (NPP) of Fundacão Getulio Vargas de Sao Paulo. In the beginning some important concepts for the understanding of the text and considerations about ECR and its history in
Publicado em: 25/09/2008
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7. O uso do móbile marketing como estratégia de fidelização de clientes :um estudo e empresas do setor de comércio e serviços em natal-RN
This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the mar
Publicado em: 2008
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8. Análise das ações e estruturas do u-commerce integradas com gestão do conhecimento nas agroindústrias do Oeste do Estado do Paraná
The objective of this report was constituted in identify how the agro industries from the west of Paraná State are using the possibilities and advantages of the usage from new technologies and the u-commerce. Integrating them with the knowledge management to develop and advance the attractiveness in their products and services, in addition to that, consolid
Publicado em: 2008
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9. O gerenciamento de impressões e a qualidade dos serviços nos hotéis da Paraíba
The present study has got as its aim to show how the impressions management is being used by the hotels in Paraiba State. For that, the dramma or role play perspective has been adopted as a model for service management. From the theater metaphor, the physical environment and its components can be seen as a scenery of the service show. We conduct the reader t
Publicado em: 2008
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10. Programa de integração de clientes internacionais como estratégia de marketing de relacionamento : o caso ciser / Interation program to international customers as a strategy of relationship marketing: case Ciser
The dissertation subject came up from a relationship marketing tool used by Ciser in the domestic market, which the objective is to become the differentiation comparing to their competitors and in the market. Based on this tool, a proposal for an integration programme with international customers has been worked out, with distinct dimensions due to the cultu
Publicado em: 2007
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11. Busca de informaÃÃes e grupos de referÃncia : um estudo em uma comunidade virtual
The understanding of aspects related to the reasons that take the consumers to buy can offer subsidies to the marketing professionals whom they make possible to determine as to satisfy the necessities and desires of its customers. The behaviors of these consumers are affected by groups of people which these are associates and this association can occur face
Publicado em: 2007
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12. O homem-placa e o pixman: uma análise de duas ferramentas publicitárias que utilizam o corpo como suporte midiático / The placardman and the pixman: a study on two marketing tools which make use of the human body as media aid
The present research is about the placardman and the pixman, two marketing tools which make use of the human body as media aid. The sandwichmen men, rarely women walk around the streets of commercial centers in big cities draped in two wooden placards, announcing several products and services such as the selling of gold or the buying of subway and employee m
Publicado em: 2007