Marketing Strategies And Higher Education
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. Distance education on the stakeholders\ perspectives: student\ s, instructor\ s and administrator\ s perceptions / Educação a distância na perspectiva dos stakeholders: a percepção dos alunos, dos instrutores e dos administradores
Distance education (DE) in Brazilian higher education level has been growing since the early 2000. This educational method has been becoming more popular, due to its geographic and space flexibility as well as for its potential to take education to remote areas; that is, to people who would not be able to access a traditional face-to-face institution. Additi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 21/09/2012
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2. Atributos de atração para cursos superiores: um estudo com alunos ingressantes
Brazil has experienced a change in higher education in last 90 years, when the Law of Directives and Bases of National Education eased the entry of private initiatives in this sector. The wide range of courses for the same audience in different Higher Education Institutions (HEIs) had a growth and competitiveness becoming increasingly fierce. This competitio
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 20/05/2011
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3. Avaliação de opções pré-compra de cursos tecnológicos de uma instituição privada de ensino superior em Fortaleza / Evaluation of pre-purchase of technology courses from a private institution of higher education in Fortaleza
The basic necessities of consumers situated in pre purchase stage are universal. Nevertheless, exist important cultural diferences in manners through which the consumers behaviour is brought about in the practice. Thus, the study of the consumers behaviour is of total relevance in strategies determinations of marketing in an organization. On that standard, a
Publicado em: 2007
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4. Atração e retenção de alunos em cursos de graduação em administração das instituições particulares de ensino superior de Joinville/SC
The purpose of this study was to determine the factors that attract, satisfy and retain students in private higher education institutions (IES) that offer graduate courses in Business Administration on Joinville/SC. This work was made for the ease of opening of IES provided by the Law of Education Guidelines and Bases (LDB) from number 9,394 of 1996, which b
Publicado em: 2007
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5. Propaganda impressa de serviços educacionais: uma investigação sobre o impacto da fotografia das instalações e do testemunhal nas atitudes dos consumidores
In the actual competitive scenario the higher education institutions have been forced to become more active in recruiting students due to the reduction in candidates for its courses. Print advertising are important components in the educational services communications campaigns and, thus, they are an important focus of research. The literature on services co
Publicado em: 2006
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6. Competição e estratégia: uma análise do curso de zootecnia da Pontíficia Universidade Católica do Paraná
Brazilian higher education institutions are experiencing times of transformation and challenges. Private institutions by functioning in a very competitive environment are subjected to fluctuations in the demand for their academic programs requiring management strategies to keep the programs running. The purpose of this work is to examine the Animal Husbandry
Publicado em: 2005
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7. Marketing de instituições privadas de ensino superior: fatores influenciadores na atratividade dos cursos de administração na região do extremo-oeste do estado do Paraná Brasil
Buscou-se estudar as ações de marketing nas instituições privadas de ensino superior da região Extremo-Oeste do Estado do Paraná. Para tanto, os objetivos específicos foram: a) Identificar as ações de marketing desenvolvidas pelas instituições privadas de ensino superior dos municípios lindeiros ao Lago Internacional de Itaipu, na região Extremo
Publicado em: 2004