Organizational Image
Mostrando 1-12 de 37 artigos, teses e dissertações.
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1. Management and legacy of the Brazil 2014 Fifa World Cup during its candidacy bid
Abstract Aim: Sporting mega-event organization requires developing strategies to maximize the chance of success. For the Brazil 2014 Fifa World Cup, it was not different. The action started long before the opening match on 06/12/2014. The issue we seek to investigate is: How did the 2014 Fifa World Cup’s management as a sporting mega-event develop during
Motriz: rev. educ. fis.. Publicado em: 26/08/2019
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2. Organizational sacralization and discursive use of corporate mission statements
The religious origin of organizational behavior is not easy to recognize, nor are the implications of the Christian heritage of concepts and ideas as applied to organizations. This paper seeks to remedy this by investigating the theological roots of the mission concept. Our central argument is that corporate mission statements are sometimes used as manipulat
BAR, Braz. Adm. Rev.. Publicado em: 2013-06
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3. Fuzzy Clustering: application on organizational metaphors in Brazilian companies
Different theories of organization and management are based on implicit images or metaphors. Nevertheless, a quantitative approach is needed to minimize human subjectivity or bias on metaphors studies. Hence, this paper analyzed the presence of metaphors and clustered them using fuzzy data mining techniques in a sample of 61 Brazilian companies that operate
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2012-08
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4. Estratégias retóricas de distribuição de informação e a sinalização léxico-gramatical em introduções de dissertações de mestrado na área de alemão da USP/São Paulo e da LMU/Munique / Cutural translation: the image of Brazil in Do Outro Mndo, by Ana Maria Machado
This study explores the description and analysis of rhetorical strategies utilized in the content-related distribution and organization of textual segments of master theses introductions. For this purpose, introduction texts were taken from masters dissertations of the Institut für Deutsch als Fremdsprache/Transnationale Germanistik of the LMU of Munich and
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/05/2011
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5. O peso das palavras, o choque dos ideais: uma análise crítica dos indicadores de sustentabilidade como critérios para a gestão da comunicação organizacional / The weight of words, the clash of ideals: a critical analysis of Indicators of Sustainability criteria for the management of Organizational Communication.
A new world order is demanding effectively differentiated postures, organizations from all sectors and spheres, accompanied by the growing surveillance society through mechanisms for evaluating their activities. In order to define ethical parameters have been and are being developed models of accountability of corporate activities. Through them, it is intend
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/03/2011
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6. INVESTIMENTOS SOCIOAMBIENTAIS PARA POSICIONAMENTO DE MARCA: UM ESTUDO SOBRE IMAGEM ORGANIZACIONAL / ENVIRONMENTAL INVESTMENTS FOR BRAND POSITIONING: A STUDY ON ORGANIZATIONAL IMAGE
O presente estudo tem como objetivo investigar a maneira como os Investimentos Socioambientais e demais ações de Responsabilidade Social Corporativa das empresas impactam na imagem organizacional delas perante seus consumidores. O tema justifica-se pela necessidade de verificar se tais ações trazem resultados efetivos na busca de melhoria de imagem organ
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 10/03/2011
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7. Aligning information security with the image of the organization and prioritization based on fuzzy logic for the industrial automation sector
This paper develops the strategic alignment of organizational behavior through the organizations´ image, prioritization and information security practices. To this end, information security is studied based on the business requirements of confidentiality, integrity and availability by applying a tool which integrates the strategic, tactical and operational
JISTEM - Journal of Information Systems and Technology Management. Publicado em: 2011-12
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8. BETWEEN THE CRISIS AND THE NEWS: AIR FRANCES ORGANIZATIONAL STRATEGIES AND THE CONSTRUCTION OF AF 447 OCCURRENCE BY BRAZILIAN AND FRENCH PRESS MEDIA / ENTRE A CRISE E A NOTÍCIA: AS ESTRATÉGIAS ORGANIZACIONAIS DA AIR FRANCE E A CONSTRUÇÃO DO ACONTECIMENTO VOO 447 PELA MÍDIA IMPRESSA BRASILEIRA E FRANCESA
This dissertation studies the strategies of an organization under a crisis situation in the construction of a journalistic occurrence in a mediatized society. There are constant challenges to be overcome by organizations, visibility processes are constantly being changed by new technologies advent, changes in the medias role and the appropriation of their ap
Publicado em: 2011
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9. Jornalismo e comunicação organizacional em diálogo : imagens-conceito da assessoria de imprensa e interações entre fontes, assessores e jornalistas
A atividade de assessoria de imprensa (AI) consolida-se no Brasil como instância especializada de mediação entre fontes de notícias e profissionais da mídia jornalística. Nesse sentido, tende a assumir função estratégica nos processos de comunicação de organizações dos diversos campos sociais e a influenciar a produção informativa dos meios. E
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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10. The justification of organizational performance in annual report narratives
In this paper, the nature of organizational discourse is theoretically underpinned by the concept of self-serving attributions, a type of causal reasoning that allows the writer to take credit for good news and avoid blame for bad news. We incorporated signaling theory to the extant theoretical framework for self-serving attributions in order to develop hypo
BAR, Braz. Adm. Rev.. Publicado em: 2010-06
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11. O COMPROMETIMENTO DO INDIVÍDUO NO CONTEXTO DE MUDANÇA ORGANIZACIONAL: UM ESTUDO DAS PRINCIPAIS BARREIRAS E FACILITADORES / INDIVIDUAL COMMITMENT IN THE CONTEXT OF ORGANIZATIONAL CHANGE: A STUDY ABOUT THE MAIN BARRIERS AND FACILITATORS
Individual Commitment in the Context of Organizational Change: A Study about the Main Barriers and Facilitators has as a main objective to identify, in the perception of the employees, barriers and facilitators to the commitment with organizational change in a Brazilian public company. Based on a literature review about organizational change, organizational
Publicado em: 2010
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12. Caracterísitcas identitárias brasileiras: suas influências na pequena empresa / Brazilian identity characteristics: their influence on small businesses
Esta dissertação de mestrado busca apresentar o tripé pequena empresa no Brasil no contexto da identidade organizacional e identidade cultural brasileira, cuja motivação foi considerar que a pequena empresa é de extrema importância para a constituição da sociedade, pois gera emprego e renda, especialmente fora dos grandes centros urbanos. A identida
Publicado em: 2010