Artigos científicos, teses e dissertações
Publicados nas melhores instituições de ensino

This paper has the objective of studying the use of the English language to name commercial organizations in Joinville, state of Santa Catarina Brazil, considering the notion of postmodernity, and using as an analysis device the Peircean semiotics. Taking into account the ideas o...

...

This thesis addresses the type of definition or characterisation used by Peirce to formulate a central concept within his semiotics: the concept of representation. Analyses carried out to support this thesis are limited to Peirce's texts from the end of the 1860s, an era in which...

...

Studying slogans as advertising messages is a rather complex task, particularly medication slogans, which, in addition to seeking to be objective, concise, and persuasive characteristics that are peculiar to slogans , must also be concerned with the regulations that govern this t...

Objective: Understand how the japanese brand Yamaha worldwide motorcycle and scooter maker construct its corporate brand among the brazilian target-costumer, with publicities released in the Moto magazine in 2005. Justification: The importance of branding studies in the corporate...

This research aims to reflect on what has been called electronic or digital poetry and if it really is possible to make poetry drawn from signs generated by a computer support (bits and pixels on a computer screen). Are observed characteristics and conceptual ideas that are confi...

This thesis is a reflection about the work of art, found mainly in Charles Sanders Peirces Phenomenology, Semiotics, Aesthetics, and Pragmatism. In the following three chapters we will try to show evidence of an implicit Philosophy of Art in the authors vast work. First, in Pheno...

In contemporary art, we come across an increasing number of processual works which, given their condition of incompleteness, demand a more active and performative reception. Thus, the aim of this research is to analyze creation processes that require reception for the work to hap...

The present work discusses on how new information technologies privilege and make the use of file/archive images easy within the marketing creative process today. This study aims at digital image data as well as understanding how they have come up, developed and currently impacte...

The identity of Fashion brand, especially in young universe, is build by several information that are beyond the commercialized clothes. To understand the complexity and therefore to get more knowledge about this phenomena, the present research intends to analyze the relevance of...

This study considers a semiotic system as something constituted by different codifications that act simultaneously; a television program is a text which involves some systems, among them scenography; and the scene is one of its elements. The general objective of the present work ...

This work studies the human-machinic relation in the cinematographic imaginary. It is based on Phenomenology and General Theory of the Signs developed by Charles Sanders Peirce. For our study we choosed three science fiction movies that reflect three moments of the technological ...

This research aims to investigate the main representations of man (the masculine) in commercials published in the largest and most significant monthly magazine targeted to the Brazilian s male audience, Playboy. Therefore, the project studies the construction of the man s figure ...

"Web design: guia de produção e análise" é uma pesquisa científica que tem como propósito investigar o contexto de desenvolvimento e os processos de produção de sites na WWW (World Wide Web). O termo produção é nesta tese entendido como a realização de procedimentos que vão desde...

The present study has as its research object the film Moulin Rouge, directed by Baz Luhrmann and written by Luhrmann and Craig Pearce. Using the musical genre, the movie tells, in an unusual way, a story of passion, obsession and desire between a writer and a courtesan. However, ...

This work aim to demonstrate that there is a physiologic base for the triadic division of Peircean semiotic and, if we accept this, we can point to the establishment of new semiotic theory for the creativity. This paper come to prop that the semiotic s triadic frame derives from ...

RESUMO: Neste artigo dirigimos nossa atenção para a percepção da Matemática em livros didáticos de Química por professores, estudantes de pós-graduação em Educação Matemática. Nosso aporte teórico é a Semiótica Peirceana, mais especificamente a teoria da percepção, e a abordagem ...

This research investigates the communication phenomena of motherhood in advertising. Advertising signs reproduce and reinforce culturally constructed maternal ideals. Therefore, our analysis explores the constituent parts of the research context: advertising, the target audience,...

The present work has as its objective the study of the perceptive apprehensions of visual language, which in this case is the one systematized in the classroom. Starting from the epistemology of the Peircean Semiotics, one proposes to review the discussion between innatists and e...

This research has the proposer about discuss what kind of contemporary singularities in publicity images in the printed media about masculinity. In such case, this research discuss about the way that publicity transmits: features, measures, customs on male bodies. It uses interna...