Pequenas E Medias Empresas Administracao Desenvolvimento Organizacional Planejamento Empresarial
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1. Influência dos stakeholders no processo estratégico de 2 pequenas empresas no ramo de móveis
The SMEs, because of the limitation both of their resources and their capacity for development, tend in general to adopt informal strategic actions, driven primarily by the influence of internal and external actors, aiming at the expansion of its space in the market, by means of offering products and services with better quality than the competitors. These f
Publicado em: 2008